Senior Brand

3 weeks ago


London, United Kingdom SHEIN Full time

SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.


We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world. From the United States to Singapore, SHEIN serves over 150 countries in over 20 languages, dedicating ourselves to delivering the best customer experiences, built by our family of SHEINers.


As a fast-growing business with an immediate need to innovatively build out our talent infrastructure, we're looking for a dynamic professional who is keen to work in an agile and evolving business environment. Work alongside the Senior Managers within Marketing team with UK and HQ to deliver the consumer PR strategies for SHEIN UK.
Focusing on delivering consistent and strong results both in print and online.
Identify new opportunities and strengthen SHEIN's relationships locally and nationally, across Editor, Stylist, VIP, influencers, and Creator network.
Manage day to day activity with PR agency, ensure timely supply of cut out images, gifting, showroom.
Partner with business divisions when required to provide dual purpose support to the business - driving enhanced brand experience.
Work alongside the wider SHEIN brand team, supporting them to ensure products and stories are always well represented and in the right publications both in print and online.
Strong background in consumer PR strategies with a deep understanding of the UK and HQ marketing landscape.
Skilled in developing and executing content strategies, both in print and online, to maintain consistent visibility of SHEIN core categories.
Proficient in building and nurturing relationships with various stakeholders, including editors, stylists, VIPs, influencers, and creators.
Experience in effectively managing PR agency relationships, including coordinating image supply, gifting, and showroom activities.
Ability to collaborate seamlessly with different business divisions and teams within SHEIN to enhance the brand experience and ensure effective representation in publications.
Excellent written and verbal communication skills to develop and execute PR and communication strategies.
Proficiency in analysing PR and marketing data, making data-driven decisions to measure strategy effectiveness.



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