Programme Manager, Marketing Technology

3 weeks ago

London, United Kingdom Informa Full time

Purpose of the Role & Team Profile
The Programme Manager for Marketing Technology plays a pivotal role in driving the implementation and optimisation of marketing technology solutions to enhance Informa's marketing technology efforts. This role sits at the intersection of marketing technology, and project management, ensuring seamless integration of various tools and platforms to meet marketing objectives efficiently. The ideal candidate will work closely with cross-functional teams including business teams, marketing leaders, IT & engineering, data analytics, and external vendors to deliver innovative solutions that elevate our marketing performance.
Key interactions
Collaborate with relevant stakeholders and technology colleagues to understand roadmaps and plans, and technology needs and translate them into actionable plans.
Liaise with technology and engineering teams to ensure the seamless integration of marketing technology solutions with existing systems.
Coordinate with data analytics teams to leverage technology for advanced analytics and reporting.
Partner with external vendors for technology implementation, upgrades, and support.
Key Areas of Responsibility/Accountability
Technology Strategy: Support the development and delivery of a comprehensive technology roadmap aligned with marketing goals and overall business objectives.
Implementation and Integration: Lead the programmes for implementation and integration of marketing technology platforms, ensuring compatibility and effectiveness across systems.
Project Management: Manage end-to-end project lifecycle including planning, resource allocation, risk management, and delivery timelines.
Optimization and Innovation: Continuously optimise marketing technology stack, identifying opportunities for automation, efficiency gains, and innovation.
Vendor Management: Oversee relationships with technology vendors, ensuring deliverables are met, contracts are managed, and partnerships are leveraged effectively.
Performance Monitoring: Establish KPIs and metrics to track the performance of marketing technology initiatives, providing regular reports and insights to senior stakeholders.
Key Outputs and Outcomes
Successful Implementation of Marketing Technology Projects: Ensure the successful execution of a multitude of projects spanning marketing automation, analytics, CRM integration, and other marketing technology initiatives.
Streamlined Marketing Operations: Implement solutions that streamline marketing operations, reduce manual effort, and increase efficiency in campaign execution, lead management, and customer engagement.
Cross-Functional Collaboration: Foster collaboration between all relevant departments to ensure alignment of technology initiatives with business goals and seamless integration with existing systems.
Continuous Optimisation: Drive continuous optimisation of marketing technology stack through regular assessment, testing, and adoption of new tools and capabilities to stay ahead of industry trends and evolving business needs.
Measurable Impact: Establish clear metrics and benchmarks to measure the impact of marketing technology initiatives, regularly reporting on progress and outcomes to key stakeholders to demonstrate value to inform future strategies.
Measures of Success
Timely delivery of technology projects within budget and scope.
Increased efficiency and effectiveness of technology delivery operations.
Positive feedback from users regarding usability and functionality of technology solutions.
Alignment of technology initiatives with overall business objectives and marketing strategy.
Qualifications
What we're looking for
Bachelor's degree in Marketing, Information Technology, Business Administration, or related field.
Proven experience in program/project management with a focus on marketing technology implementation.
Strong understanding of marketing principles and experience working in a marketing environment.
Expertise in marketing technology platforms such as CRM, marketing automation, content management systems, etc.
Exceptional project management skills with the ability to lead cross-functional teams and drive results.
Excellent communication and stakeholder management skills.
Analytical mindset with proficiency in data analysis and reporting.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
Certifications in project management and marketing technology platforms are a plus.

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