SDR Performance Coach

Who we are Employment Hero is on a mission to make employment easier and more valuable for everyone. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution. Since our inception in 2014, we've scaled to a $2 billion valuation and gained a presence in 6 countries globally - Australia, New Zealand, Singapore, Malaysia, the UK and Canada. We now service over 300,000 businesses and more than 2 million employees. The EH Way At Employment Hero, we're proud of our unique DNA, which we call The EH Way. We are Mission First - everything we do (from what we work on, to how we allocate capital and where we focus) is driven by our Mission We are Remote First - we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy We are AI First - we are committed to using AI to accelerate our mission; AI is not just a tool, it's a fundamental part of how we operate, innovate, and scale We are Apolitical - we do not take a position on political or social topics, unless it relates to our Mission We Live by Our Values - we role model our values 100% of the time We Expect High Performance - we set a high standard and we're not satisfied with being average. This role We're looking for an SDR Performance Coach to deliver coaching to our UK-based SDR team, across both Inbound and Outbound segments. In this role, you'll act as a hands-oncoach and quality champion — spending your time in the field running 1:1 sessions, shadowing live calls, reviewing Outreach insights, and quickly identifying and addressing performance gaps. Your mission is to elevate SDR performance by coaching to best-in-class standards and improving funnel metrics like MQL-to-SAO conversion, connect rates, demo sit rates, and revenue. You'll drive excellence by lifting both quantity (activity, connect rates, pipeline coverage) and quality (targeting, messaging, and CRM discipline). In close partnership with SDR Managers, you'll help reps develop the skills, mindset, and consistency to influence revenue — not just generate leads. At Employment Hero, we believe SDRs are revenue influencers. This role will help embed that belief across the business. By setting clear standards, optimizing processes, and coaching relentlessly, you'll help reps balance high-volume activity with relevant, high-impact conversations. Your work will fuel pipeline growth, strengthen conversion rates, and scale a high-performing SDR engine. As a SDR Performance Coach, you'll be responsible for: 1:1 Tactical Coaching & Performance Enablement Conduct regular 1:1 coaching sessions, live call shadowing, and structured roleplays Deliver real-time feedback on messaging, objection handling, and conversion techniques Track and optimize funnel performance across MQL-to-SAO conversion, call to connect, connect to opportunity, demo sit rates, and revenue growth. SDR Quality Assurance & Workflow Uplift Audit SDR calls and CRM hygiene to maintain a consistently high standard of execution, ensuring process adherence Identify performance bottlenecks using data and resolve through coaching or process change Collaborate with Ops to improve workflows, sequences, and data accuracy Work closely with SDR Managers to align coaching with performance needs. Channel Growth Standardize SDR workflows against top-tier industry benchmarks and sales practices Develop SDRs' proficiency in product knowledge, objection handling, and closing techniques Embed best practices in prospecting and lead qualification aligned with our SPICED sales methodology Foster knowledge retention and continuous development through coaching initiatives. Collaborate & Commercial Impact Work closely with SDR Managers to support team coaching and performance goals Align strategy with GTM initiatives, product launches, and campaign priorities Champion a culture of high performance, growth mindset, and measurable impact Act as a force multiplier by amplifying strategic initiatives across Inbound and Outbound. What you'll bring Commercial Acumen. You're focused on what drives pipeline and revenue Execution Mastery. You simplify complex problems and deliver results, fast Change Driver. You turn ambiguity into opportunity and lead through change Force Multiplier. You amplify Enablement's impact, scaling what works Results-Obsessed. You track, test, and improve relentlessly. What we're looking for Proven success coaching or leading Inbound and Outbound SDR teams, ideally in SaaS or tech scale-ups (essential) Strong understanding of SDR performance metrics and operational levers Track record improving activity and conversion metrics Experience with sales tools such as Nooks, LinkedIn Sales Navigator, ZoomInfo, Cognism, 6sense, Outreach, and Salesforce (highly regarded) Familiarity with Enablement tools such as Spekit and Confluence (preferred) Skilled in delivering feedback and coaching across all experience levels Comfortable operating at both tactical and strategic levels in a fast-moving environment Data-driven decision maker with a passion for scaling repeatable, high-impact sales motions Strong alignment to commercial goals and the ability to drive cross-functional outcomes Able to interpret data to diagnose performance gaps and pull the right levers to positively impact sales performance metrics Collaborative mindset, working well with cross-functional teams to drive outcomes. What we can offer At Employment Hero, we don't just talk about a better way to work - we live it. Joining Employment Hero means: You will work remotely, with the flexibility to own your time and impact. You will access cutting-edge tools to amplify your work, knowledge and outputs. You'll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life. You'll own ESOP (employee share options) in one of the world's fastest-growing tech companies. You'll also have access to a wide range of benefits that includes - a very generous paternity leave policy, subsidized egg freezing (so you can make the choice that's right for you, on your terms), a WFH office expense budget, outstanding learning & development opportunities. Reward and recognition programs, including Lightning Awards and Values Champion Awards. Cashback offers and discounts on hundreds of your favorite brands via Swag. Annual Global Gathering - so far we've been to Thailand, Vietnam, Bali and are excited to meet in Dubai in 2025. Are we a match? Think we're the right match for you? Fantastic Click 'Apply' and our Talent Team will reach out with the next steps. At Employment Hero, we are committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here employmenthero.com/legals/applicant-policy/ Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.