Technical Marketing Manager

3 weeks ago

Swindon, United Kingdom Banner Lane Full time

Job Description Banner Lane has been retained by a rapidly growing high-tech electronics company to recruit a Technical Marketing Manager.

Our client specialises in bespoke RF and Power products for a variety of renewable, power, telecoms, military, government and commercial applications.

Our client is a gold investor in people with strong financial backing from a large listed parent company and a very healthy order book.

As Technical Marketing Manager, you will be responsible for translating complex technical concepts into compelling marketing messages, enabling their customers to understand the value and benefits of our clients products. You will collaborate closely with cross-functional teams, including product development and sales, to drive successful product launches and ongoing marketing campaigns for all product ranges. You will also have responsibility for our client's corporate branding and marketing.

The ideal candidate is a tech-savvy professional with a passion for innovative products and a proven track record in developing and executing technical marketing strategies.
Content Creation : Develop technical content, including whitepapers, blog posts, and product documentation.
Market Research: Stay informed about industry trends, competitive landscape, and customer needs.
Sales Enablement: Provide tools and training for sales teams on technical aspects.
Library Management: Maintain a library of sales enablement materials.
Team Management: Lead a team of digital marketing executives.
SEO Strategies: Develop SEO strategies for technical marketing.
Provide regular reporting on key performance indicators.
Vendor Management: Oversee external web developers and graphic design suppliers.
CRM Database: Develop and manage the CRM database for marketing needs.
Budget Management: Manage allocated budget for all activities.

Proven experience in technical marketing or a similar role.
Familiarity with digital marketing tools and analytics platforms.
Proactive, creative, and adaptable mindset with strong problem-solving ability.
Marketing – CIM qualifications or a degree in marketing/business/MBA.
Technical – Desirable to have a degree or equivalent in a technical or scientific discipline.

Please note this is a hybrid position with 0-2 days working from home per week dependent on schedule.

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