Product and Marketing Manager
4 weeks ago
IntellectoKids is one of the world's largest developers of educational apps for children from 3 to 7 years old. The company's apps are in the Top 15 in the Kids 5 & Under category in the App Store in 40 countries, including the United States.
We are expanding our team and looking for a data-driven Product Marketing Manager to maintain close contact with our customers - parents whose children learn and play in our applications.
Analysis of users’ (parents) behavior, their Customer Journey Maps, and payment patterns, followed by segmentation and development of individual types of communication.
Search and testing of solutions to increase Revenue and Retention.
Setting up push, email, in-app, and SMS communications with parents using CRM service: trigger chains, and blast mailings.
Collaboration with marketing and product teams to strengthen Acquisition campaigns and communication of product updates.
3+ years of experience in CRM marketing, or 5+ years of experience in product marketing with less CRM knowledge.
Upper-Intermediate English level or higher.
Knowledge of customer base segmentation and analysis methods, with corresponding experience.
Implementation of communication strategies through tests (including A/B testing) and a data-driven approach - making decisions based on target metrics.
Experience managing email and push communications using CDP/CRM services.
Basic knowledge of email marketing fundamentals: domains, reputation, and the best practices for sending emails.
Remote working format.
You can follow a digital nomad lifestyle or work from a country of preference.
A data-driven decision-making culture.
Using our analytical infrastructure, you will rely on data while making decisions.
Paid sick leave and vacation.
We unite by the value of educational product development. Let’s make great EdTech products for children together
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