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Senior Operations Specialist
4 weeks ago
If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request . This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. Senior CRM Communication Operations Specialist
As Senior CRM Audience Operations Specialist you will act as an SME for audience and data operations, platform best practices and advise on improving campaign effectiveness.
Support, monitor and troubleshoot manual and automated campaigns with data activities in case of failures, and notify stakeholders of relevant outcomes, fluctuations, and plans
Support the implementation of complex personalized campaigns by enabling, automating, & scaling personalization data across channels in our messaging platform
Work with business owners to analyze audience requirements and translate into technical/ functional specifications for tooling
Support any bespoke requests for supplementary data pulls and basic analytics
Adobe Campaign, Salesforce Marketing Cloud, Responsys)
~ Expert in the foundations of data segmentation, counts, data quality and attribution
~ Strong SQL skills; demonstrated experience of being able to work with big data, automate scripts and a willingness to learn new languages required for the task.
~ Understands the need to collaborate with subject matter experts and stakeholders early in the process in order to clarify the business question, enhance the feature selection process, select an output that is relevant to stakeholders.
~ Basic knowledge of data migration and ETL’s to be able to discuss data migration issues with engineers, especially identifying when an ETL is not performing as expected
~ Experience in building complex marketing automation campaigns in Salesforce Marketing Cloud (or similar)
~ EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. The official website to find and apply for job openings at Expedia Group is careers.All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age. #
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