Field Marketing
7 days ago
Director of Marketing and Admissions
Location: Bethany School, Kent Start Date: April 2025 or earlier if possible Salary: £65,400 per annum + benefits
Bethany School, a leading co-educational independent boarding and day school in Kent, is seeking a strategic and experienced Director of Marketing and Admissions . This senior leadership position requires a proven background in boarding school admissions and marketing , with the ability to drive pupil recruitment and retention strategies in a competitive market.
The Role: As a member of the Senior Management Team (SMT), you will play a key strategic role in shaping the school's marketing, admissions, and communications strategies. You will lead a dynamic team including a Marketing Assistant, Registrar, and Communications Officer, ensuring cohesive messaging across all platforms while overseeing a comprehensive admissions process.
Developing and implementing a strategic marketing and admissions plan aligned with Bethany’s 10-year vision.
Managing the school’s brand identity, website, and social media presence.
Driving pupil recruitment through UK and international markets.
Minimum of five years’ experience in marketing and admissions within a boarding school or similar educational setting.
Proven leadership in strategic planning, communications, and customer relationship management.
Experience managing CRM systems, and implementing data-driven marketing strategies.
A degree-level qualification (Marketing or Admissions qualifications desirable).
International marketing experience.
Familiarity with UKVI regulations for international pupil admissions.
Competitive salary of £65,400 per annum.
~ Generous pension scheme and private health insurance.
~50% fee remission for children of full-time staff (subject to entrance tests and availability).
~ Complimentary lunch during term time.
~60-acre campus in the beautiful Kent countryside.
To apply, please visit our website: . Bethany School is committed to safeguarding and promoting the welfare of children and applicants must be willing to undergo enhanced child protection screening appropriate to the position, including checks with the Disclosure and Barring Service and previous employers. As part of your role, you will be required to adhere to all School Policies, to include but not be limited to Safeguarding and Child Protection, Code of Conduct and Health & Safety
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