Digital Marketing Manager
2 weeks ago
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We have an exciting opportunity to join our Digital Marketing team as a Digital Marketing Manager on a 12 month fixed-term basis. We're seeking a talented individual to take a lead role in implementing our firm's digital marketing strategy and drive growth through effective use of digital channels and platforms. In this role, you'll be at the forefront of our digital efforts, including strategy implementation, campaign execution, providing market awareness and data-driven insights. You will play an integral part in our marketing department, working closely with teams such as Marketing & Communications, Pursuits, and Business Development.
What you'll be doing:
- Take an active lead in executing our firm's digital marketing strategy.
- Collaborate with the Senior Digital Marketing Manager to ensure alignment with business goals.
- Plan and execute web, SEO, PPC, email marketing, and social media campaigns.
- Work closely with our Digital Marketing Executive to maintain brand consistency in messaging and visuals.
- Utilise analytics tools to measure and report campaign performance.
- Assess results against goals (ROI and KPIs) and provide actionable insights.
- Create multi-data source reports using dashboard reporting software for internal stakeholders.
- Stay ahead of industry trends and developments.
- Line management responsibility within the Digital Marketing team.
What we're looking for:
- Experience of using Content Management Systems (ideally Sitecore and WordPress).
- Experience of Email Marketing Systems including knowledge of split testing, automation sequences and other advanced features.
- Understanding of SEO and PPC methodologies and tools such as SEMRush, Search Console
- LinkedIn Campaign Manager and Google Ads.
- Knowledge of CRM, preferably InterAction.
- Reporting dashboard experience e.g. Looker Studio or PowerBI.
- Knowledge of Google Analytics Suite, including GA4 and GTM.
- Strong communicator with experience of managing senior stakeholders
About Burges Salmon
Our six core values - Ambition, Collaboration, Commitment, Fairness, Quality and Respect - are at the heart of everything we do and help to shape our unique culture. As well as high quality work and exciting development opportunities, we offer our people a professional, friendly and sociable working environment with a real sense of community.
A full overview of all the benefits of working at Burges Salmon can be found on the 'working at Burges Salmon' section of our careers page.
We are delighted to have been named RollOnFriday's 'Best Law Firm to Work At' 2024 , for the third year in a row, and also named as one of The Times Top 50 Employers for Women 2023 for the second year running. Our commitment to excellence has recently been recognised by the IIP, which awarded us Platinum certification for investment in people.
It's important to us that our organisation represents the diverse community in which we operate and we encourage applications from people of all backgrounds and identities. As a Disability Confident Leader we will provide a fully accessible recruitment process and offer an interview to disabled applicants who meet the minimum criteria for the job. We're committed to finding the right person for this role and are open to discussing flexible working, full time or part time working patterns.
For more information please see the job description attached below, any questions regarding the role or the interview process please contact Sophie Russell (Resourcing Advisor) at Sophie.Russell@Burges-Salmon.com
This advert will close as soon as we receive sufficient applications so please apply as soon as you can to be considered.
INDBS
Documents
- Senior Specialist Guidance Document.pdf (470.29 KB)
- Responsible Business Performance Highlights.pdf (0.77 MB)
- Job Description - Digital Marketing Manager- 12 month FTC.pdf (291.59 KB)
Further Links
- Hybrid Working
- Benefits & Rewards
- Business Professionals Careers
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