Director of Planning

Paid Social Business Director - 12 month FTC
Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.
At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends
We also offer an extensive training programme to help guide your career development, there’s a wide range of options to suit everyone at all levels of your career.
Our new values, of Energy , Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. We believe in being open and supportive of our people and all their differences to help them succeed. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact peolpleteam@mindshareworld.com .
Channel & Solutions exists to evolve how we engage with clients across all things digital – where it be strategy, activation, or consultancy. We understand that setting up and optimising media isn’t enough, we need to understand the eco-system that influences true business performance, and the role media plays in influencing that and be able to adapt it to drive stronger business outcomes. As part of Channel & Solutions, there is a collective of Channel management (media activation), Channels Strategy (solutions building) and Channel Development (capability enrichment).
The Business Director role is a senior role that required to deliver best in class global/regional Paid Social marketing and media solutions for key global clients . You will work closely across some of the world’s leading brands to deliver best in class digital acceleration and bigger picture digital leadership. You’ll be leading a team of channel management planning & buying specialists and be responsible for ensuring output is of the highest quality, and that our agency offering is market-differentiating. You will work alongside other Digital Business Directors, along with other agency teams ( ie . Analytics, Business Planning, Insights), you’ll be responsible for delivering against agency’s approach of Good Growth, leveraging our capabilities across the network for data, media and technology.
The successful Paid Social BD will be someone that is solution orientated, proactive, able to work colla boratively with teams, clients, agency partners and MS teams. Experienced in working across multiple markets, across different cultures and able to operate at both a macro and micro level when looking at best-in-class digital activation. They will take pride in their work and always strive to elevate the quality of what they do and be above to drive channel experts to deliver sophisticated solutions that drive client value. You will have a proven track record in managing, leading, and inspiring a team of cross channel and planning specialist s . You will be expected to demonstrate your Digital expertise to help drive world-class delivery of Social solution s forward whilst also being comfortable with managing all elements of a soft P&L. The ideal candidate will also have the ability to comfortably discuss the impact of digital activity and possess the skill to cross-sell and up-sell other digital channels to help grow our clients’ business.
The role will also hold a seat on the channel solutions Leadership Team and will report directly to Channel Management Partner , you will work very closely with other BDs, Operations, Partners, Managing Partner as well as the department head
As a leader, you will have a proven track record in managing, leading and inspiring and integrating social specialist fr om across the business and within the client. Each proposal may be different and require different stakeholder engagement, therefore a wide understanding for the digital eco-system is paramount.
You will be expected to be able to demonstrate Digital expertise that covers the Paid Social practice whilst also engaging further to incorporate organic influence, content and creative impact and the role of deep insight and analytics to inform decisioning,
The ideal candidate will also have the ability to comfortably discuss the impact of digital activity and possess the skill to cross-sell and up-sell other digital channels to help grow our clients’ business.
Acting as a thought a thought leader, developing paid social strategy and innovative solutions to position Mindshare Worldwide as industry leaders.
Acting as go-to expert on paid social industry topics, able to create points of view in line with our business values.
Working with fellow department Business Directors and Head of Digital to drive the direction of the future of our paid social capabilities.
Ensuring we stay market-leading in the paid social media space, with development of case studies and thought leadership articles.
Taking an active management role developing the Paid Social team’s talent as well as owning the commercials for your clients (SOWs, WoWs , P&L and Resource Allocation).
Representing Mindshare in new business pitches, contributes to pricing structures and attending sales meetings when needed to actively contribute to product and business strategy.
Experience & gravitas to ‘fly solo’ & present to mid to senior weight clients.
High level numeracy and analysis skills, to be able to interrogate data and coming out with actionable insights to inform business decisions.
Track record delivering high quality results in a fast-paced, deadline-driven environment
Experience and knowledge of the difference stages of the project management life cycle.
Substantial demonstratable success in managing and leading digital teams.
Proven success in stakeholder management and ability to build relationships with clients and partners.
Experience in leading new business pitches and driving organic growth.
Proven commercial success of driving business growth and creating new revenue streams.
Proven track record in performance media and e-commerce and good understanding of the wider media mix.
Strong project management and resource allocation skills.
The ability to quickly learn and understand new business environments.
The ability to achieve high quality results by paying attention to detail. Team Player and willing to help with any task thrown at them
8 years+ of strong digital media planning & buying experience. Ideally local or EMEA regional.
Proven track record of working closely with clients on projects and ability to balance client goals and profitability
Experience in working directly with Paid Social providers including Meta, Tiktok , Snap, LinkedIn, as well as various data and third-party providers ( ie . Personal performance measures:
The Business Director will predominantly be measured on the quality of work, innovation and their ability to adapt and adopt to the growing capabilities required for their client. Feedback from client teams and local market – measured via constructive feedback and Customer Scores Ensure the teams deliver excellent, flawless and growth driving execution across digital / data assignments
Regular involvement in New Business, internal projects, and new revenue streams such as added-value services and growth solutions.
Quality of work delivered by you and your team and Performance against client objectives
Active contribution to the wider Mindshare Channels & Solutions initiatives in London and in the EMEA region, as well and contribution and involvement within GroupM Nexus workstreams
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