Marketing assistant

2 months ago


United Kingdom Informa Connect Limited Full time

Informa Tech is a market-leading provider of integrated research, media, training, and events to the global Technology community. Our aim is to inspire the Technology community to design, build and run a better digital world through research, media, training, and event brands that inform, educate and connect. Over 7,000 professionals subscribe to our research, with 225,000 delegates attending our events and over 18,000 students participating in our training programs each year, and nearly 4 million people visiting our digital communities each month.

Join our centralised email marketing team and become a strategic partner in crafting, executing, and analysing impactful email campaigns for key business pillars. You'll leverage your in-depth Eloqua expertise to design, test, and deploy single and multi-step campaigns that drive engagement and conversions.
This is the ideal opportunity for an experienced email marketing professional with strong Eloqua knowledge.
We’re looking for a data-driven individual with a passion for crafting engaging email experiences.
You will be collaborating with stakeholders for use of data-driven insights to recommend effective campaign strategies and tactics.
Manage email requests, workload, and promotional schedules for key pillars and brands, ensuring timely completion and deployment of campaigns and deliverables.
Project manage inbound campaign work and email requests.
Reporting & Analysis:
Deliver insightful reports on email campaign performance (status, opens, clicks, conversions, churn) to stakeholders, monthly or bi-weekly.
Translate data into actionable business and consumer insights.
Be proficient in data analysis tools like Excel and BI platforms.
Experience with A/B testing to optimise campaign performance and drive value.
Possess intermediate Excel skills (pivot tables, graphs).
Manage multiple projects simultaneously and prioritise effectively.
Understanding of email copywriting principles to craft engaging and effective content.
25 days annual leave plus bank holidays, 4 days for volunteering and a day off for your Birthday (Holiday runs from January to December)
~ Friendly staff who are all “expert’s experts” and additional training for development
~ Pension match and a range of other entirely flexible benefits to suit your needs - 5% Pension Scheme.
~ Regular Social Events and Networking opportunities
~ Eye Care - Including eye test and glasses
~ EAP - legal & financial advice, wellbeing, counselling services. My Active Discounts - Discounts on a variety of products from fitness, travel and retail
~ Flexible benefits - Critical illness insurance, Pension, Dental, Gym Membership, Dining Membership Card, Cycle to work scheme

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