Digital Marketing Specialist

4 weeks ago

St Albans Hertfordshire, United Kingdom Collage Recruitment Full time

Join our clients’ dynamic team at a leading PR, communications, and marketing agency committed to delivering impactful messages for businesses. Nestled in a serene rural setting, their offices offer abundant free parking and the delightful company of their office dog. Embrace a balanced work life with 3 days in-office and 2 days remote. You can get further details about the nature of this opening, and what is expected from applicants, by reading the below. As a Digital Account Manager, you'll lead their digital marketing and paid search services, amplifying client outreach and maximizing ROI. Craft strategies, manage budgets, and ensure seamless client communication while overseeing report production. Thrive in a fast-paced, client-centric environment, seizing opportunities and delivering tangible results. Responsibilities:

  • Strategize, execute, and monitor client PPC campaigns.
  • Cultivate client relationships through effective communication.
  • Deliver insightful monthly reports and KPI analysis.
  • Develop and manage social media campaigns using cutting-edge techniques.
  • Optimize campaigns leveraging Google Analytics and other tools.
  • Craft compelling ad copy for social and PPC platforms.
  • Analyse campaign performance and collaborate with the team.
  • Innovate new campaign strategies.
  • Coordinate email marketing campaigns.
  • Provide strategic insights at client meetings.
  • Stay abreast of industry trends through continuous research and training.
Requirements:
  • Minimum 4 years' agency experience in paid ads campaigns.
  • Proven track record of campaign success and ROI.
  • Proficiency in Google Ads and social media advertising.
  • Experience in Conversion Rate Optimization (CRO) and ROI tracking.
  • Deep understanding of the paid media landscape.
  • Expertise in Google Ads, Analytics, Tag Manager, and Search Console.
  • Ability to generate detailed PPC plans aligned with client goals.
  • Demonstrated success in delivering ROI across various budgets and PPC account types.
Benefits:
  • 25 days holiday + bank holidays.
  • Pension contributions.
  • Specialized training and development opportunities.
  • Access to industry-leading courses.
  • Room for growth within the organization.
  • Engaging social events.
  • Two mental health days annually + mental health workshop.
  • Healthcare top-up for dental, optical, and therapy treatments.
Ready to Make Your Mark? Apply now to join their dynamic team and advance your career in digital marketing

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