Brand Lead

2 weeks ago

Cheadle Greater Manchester, United Kingdom Together. Full time
Company Description

Were Together the market leading property finance experts with an entrepreneurial spirit. Based in Cheadle, South Manchester, weve been established since in 1974 and have built a team of over 750 colleagues, who are passionate about supporting individuals and businesses achieve their property ambitions by making finance work for them.

We pride ourselves on our common-sense approach to lending and offer a range of mortgage and secured loan products to individuals and businesses who are typically underserved by mainstream lenders. Our customers are central to everything we do and we work hard to support them to turn challenges into opportunities which make our customers' property ambitions a reality.

Were looking for great people from all backgrounds and experiences who love working together and putting our customers at the heart of everything we do and that starts with our brilliantly different team of people.

Job Description

As a Brand Lead , you will be the ultimate brand guardian and will be accountable for our always on brand activation, as well as the creation, delivery and evaluation of effective on and offline campaigns; building awareness of Together, our sector and our products. The role is also responsible 3rd party agency management.

The Brand Lead will coach, manage and develop a team, and work with senior stakeholders across the business to create buy in, enthusiasm and value for the brand strategy.

As a Brand Lead, we are looking for someone to:

  • Lead, coach & develop the brand team
  • Lead the creative thinking and delivery of the brand activity for Together across B2B and B2C markets
  • Creating integrated campaigns with stand out to communicate to a variety of audiences
  • Liaise with and influence stakeholders across the business to share outputs, create buy in and demonstrate value for the brand activity
  • Ensure all activity is measured and reported on, using key learnings to inform future strategies
  • Manage the 3rd party agency relationships
  • Lead major projects relevant to Brand within Together including the Brand campaign, Sustainability Comms strategy, In-Life and Employer Brand strategies
  • Deputise for Head of Brand, Strategy and Innovation as required
  • Manage the brand and campaign budget, its allocation, management and forecasting
Qualifications

Essential

  • Extensive experience in a similar role
  • Creatively strong with ability to generate ideas and lead the team through to execution
  • An outstanding people leader with the ability to develop and grow the members of the team according to their individual needs
  • Grounded, confident and ambitious with the ability to develop strong relationships at Exec and Senior Management level
  • Possess a strong passion for building brands through brand awareness campaigning, as well as a track record in delivering value demonstrated by clear KPIs and measurement of results
  • Experience utilising brand tracking research and other measurement tools to create strategy and articulate success

Desirable

  • Experience within financial services or regulated environment
  • Experience of both B2B and B2C markets
Additional Information

Benefits working at Together

  • 26 days holiday, and a day off for your birthday (increasing with service to 30 days), plus bank holidays
  • Buy & sell holidays
  • Discretionary annual bonus
  • Matched pension contribution
  • Life assurance
  • Critical illness cover
  • Health cash plan
  • Private medical insurance
  • Free access to company holiday homes
  • Travel season ticket loans
  • Ride to work scheme
  • Free local gym access
  • Local bar / restaurant discounts

Together Money embraces diversity and inclusion, and are proud to be an equal opportunity workplace. Not only do we welcome difference we celebrate it, support it and really value our colleagues for who they are. We are committed to building a team that represents a variety of backgrounds, perspectives and skills.

We care that you have a great experience with us at Together, if you need us to make any reasonable adjustments to make your experience easier, please let us know and well do all we can.

Please note that all successful applicants will undergo relevant employment reference, financial and criminal record checks.

JBRP1_UKTJ

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