Performance Planning Business Director
4 weeks ago
Business Director, Connections Planning - (12 month FTC)
Role: Business Director Department/Team : Connections Planning
We are recruiting for a Business Director for a 12 month FTC who is an exceptional and driven media planner, to join our C onnections P lanning team working on the Unilever account.
Unilever is one of the world’s and UK’s leading FMCG companies , with an incredible portfolio of household names. Unilever’s product portfolio comprises five business groups; B eauty & Wellbeing, P ersonal C are products, H omecare products, Food and I ce-cream. They have a long-standing heritage of putting their customers at the heart of everything they do – and leading with the principles of driving positive change through their brands .
Your role, as a Planning Lead will be focused on leading a team to deliver the pl anning and account management across one of Unilever’s five categories , working across some iconic household brands such as Persil and Comfort. This involves everything from defining the approach to audience, designing the connections plan across both brand & performance using all relevant touchpoints as well as advising on media innovation and measurement. We have strong inter-agency relationships, working closely with creative, PR & experiential and influencer agencies and enjoying senior client exposure. The client offer s the opportunity to deliver fresh ideas & push boundaries to continue their business growth. Mindshare work on the Unilever account globally, and whilst this role is UK specific there is a lot of collaboration between the teams.
G reat stakeholder management with both clients and agency alike (across both junior and senior levels)
Day to day management of campaigns as a key liaison between clients and channel specialists
Line management of planning team within account structure
Responsibilities to the planning department as senior member of the team, contributing to Business Director board meetings and leading work streams.
You show a passion for media and the industry with knowledge of the main trends that help to inform your thinking and output.
You have clear opinions and an understanding of what makes a great media campaign – tangibly prove your plans are aimed at achieving excellence in planning craft.
You can create a holistic measurement framework that is relevant for the brand and every campaign (setting KPIs, methods i.e., You must have extensive experience leading senior client relationships, managing all agency teams, leading and delivering client projects and tackling challenging conversations.
You demonstrate a high degree of organisation that leads to successfully managing workflow for self and more junior members of the team.
You are open-minded, flexible and embracing of agile ways of working.
As Business Director you will be responsible for the leadership and delivery of best-in-class planning and implementation.
We expect our Business Directors to show a breath of understanding of media channels, as well as in-depth and speciality understanding in how to discuss the present and future role each channel plays as part of a comms strategy.
Collaborative both in the day-to-day account role and across the planning department.
About the planning department
The Connections Planning team plays a crucial role in designing the audiences, connections, content and measurement that deliver the most innovative and effective solutions to clients. To do this requires a team of people with a high degree of knowledge of the UK media market and a deep understanding of the role of technology in driving opportunities to target audiences, it’s impact on the connections and content that will engage people, and how media can be measured and optimised .
They interact with a wide range of other teams including Intelligence and Strategic Planning, the specialist channel teams that execute the media, and the Live Planning team that optimises across all media channels.
25 days annual leave and your birthday day off
Ongoing internal and external training opportunities
The opportunity to attend industry conferences and awards nights
Career and personal progression
Excellent pension matching structure
Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. We work with some of the most famous businesses and brands in the UK – such as Unilever, Ford, KFC, Nike, Marks & Spencer and TK Maxx. The Mindshare network consists of 116 offices across 86 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.
We help our clients make better decisions by ensuring we use media in a trusted, inclusive and sustainable way. We invest heavily in their development to ensure they are progressing and thriving wherever they work in our business. Committed to Diversity & Inclusion
To support this, we currently have 8 Employee Resource Groups available for our people to join and be a part of including, Roots, PrideM , Women in Business, Enable, Declassify, 0Borders, ADAM and Working Parents. These groups hold the agency to account for making progress and, along with our Mental Health Allies, design and lead events and initiatives that help us create a welcoming environment to all and a place where everyone can be their most confident self.
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