Key Account Executive

2 days ago

London, United Kingdom Redefined Ltd Full time

Key Account Executive - London

About us:

With over 200 brands sold in nearly 180 countries, Diageo is the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. Join us and you'll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you'll build brands consumers love.

We value each other and celebrate different perspectives. In our inclusive culture, you'll have the backing you need to test new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let's unlock a brighter, more exciting future together.

About the team:

There are around 50,000 Convenience stores in the UK, comprising Independents (both unaffiliated and Symbol Groups). The sector is worth over £45bn in sales and alcohol represents 18% of that. Our key account customers will be spread across England, Scotland, and Wales helping us to target joint sales growth and value opportunities.

The Convenience Key Account team is set up to play a meaningful role in transforming Diageo's presence in the Convenience sector, connecting our brands with SME local businesses to leverage route to consumer expertise, unlock new opportunities, and keep the Independent Operator and our joint customers at the heart of decision-making. The role of the Key Account Executive is to own and lead the commercial agenda for approximately 100 outlets. Key focus areas include growing the P&L through winning new customers and growing joint business through driving distribution of priority brands, winning share, and implementing activations.

Key Accountabilities:


  • Deliver outstanding activations (both bespoke and non-bespoke)
  • Customer and consumer masterclasses
  • Lead a P&L, delivering a strong return on investment (ROI) through contractual agreements, supervising spend, and forecasting planned activity/spend with key customers across the year
  • Deliver against a full year annual operating plan (FY AOP) in line with our key account ambition
  • Responsible for leading new business opportunities within the team
  • In outlet performance and execution levels accurately tracked and measured (in CRM system where deployed)

About you:


  • Sales experience in a similar sales/activation led role or from the trade including outlet management
  • Fantastic analytical skills and ability to compile & collate data to derive insight and action
  • Excellent relationship-building and communication skills
  • Good commercial understanding, P&L literacy - desired
  • Ability to interact and influence at multiple levels
  • Strong category understanding
  • Target Driven
  • Organised - can handle a host of priorities
  • Agile - comfortable adapting and flexing workloads to accommodate business needs

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality, or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose, and standards set the conditions for us to respect the unique contribution each person brings.

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