Technology Resilience Analyst

1 month ago


Co West Midlands, United Kingdom Halfords Group PLC Full time

Full time
Categories: Data and Analytics
Support the CRM team and wider business through identifying, analysing and communicating customer data, including transactions, Google Analytics web browsing and CRM response data.
Identify opportunities to optimise how we talk to customers through CRM – making our communications more relevant to customers across the group
Create and automate regular reporting to enable data led measurement of activity and initiatives
Feed insights, analysis and recommendations into planning discussions, regular reporting and post implementation reviews
Forecasting future campaign performance based on historic selection volumes and response rates

Utilise the customer database to analyse customer behaviour and create actionable insights to feed into CRM reporting or one off projects
Analyse customer data , and measure strategic initiatives to provide understanding of performance versus targets and control cells.
Maintain a awareness of key metrics, how these are changing and which ones to prioritise for in depth analysis
Support the CRM team in understanding the Halfords customer base and campaign measurement. Proactively recommend analysis to improve performance.
Bring the customer to life through utilisation of a range of data sources
High levels of competence with Excel, SQL and GA (ideally GA4)
Experience of campaign selection tools & Power BI (or equivalents) desirable but not essential
Understanding of retail, cars and bikes
Analytical mindset but always mindful of the commercial applications of the data


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