Senior Marketing Communications Executive
2 weeks ago
This is an exciting opportunity to strategically develop and lead the marketing communications strategy of a multi award winning, international architectural Practice. Purcell offer a rewarding and supportive environment for individual development. This role will lead the external communications strategy and build on PR relationships. The overall objectives are to support new and existing business, raise brand awareness and improve customer experience.
Purcell is an award-winning employee-owned architectural and heritage consultancy practice with a commitment to quality, innovation, and diversity. We have staff of approximately 280 talented architects, designers, heritage consultants and surveyors across 14 offices, in the UK, Hong Kong and Australia. from meticulous heritage and conservation schemes to bold contemporary design. We offer a rewarding and supportive environment for personal and professional development and our employee-owned ethos empowers everyone to use their voice. It is our distinctive employee-owned working culture that has contributed to our status as a World Architecture Top 100 Practice, renowned for our excellence in architecture and heritage consultancy.
Our benefits package includes agile, flexible and hybrid working, (a minimum of 3 days in office, up to 2 days WFH) annual leave increasing with long service, life assurance, study sponsorship with paid study leave, sabbaticals, employee assistance programme, season ticket loans, cycle to work scheme, virtual GP service, subscription fees, company day out, a volunteering scheme and enhanced learning & development opportunities.
Working with the main board, develop and lead the Practice’s marketing communications strategy;
Drive effective marketing and communications initiatives to support the delivery of key business objectives;
Raise the profile of the Practice through various marketing channels and proactive PR;
Ensure clear brand integrity through all business communications;
Good knowledge of digital platforms.
Responsibilities for the position of Head of Marketing & Communications include:
Oversee the creation of multiple forms of content to be used for various marketing campaigns; including brochures, booklets, digital content, press packs, website content.
Manage attendance at networking events
Manage annual Awards cycle
Liaise with project teams to create photography/video briefs and oversee commssions
Oversee website updates, content and design
Manage the communications budget;
Deliver a rigorous approach to the measurement of all communications and marketing activity developing, monitoring and reporting key measures of success to inform decisions and future plans;
liaising with regional teams to ensure a consistent stream of content from across the practice
Drive proactive media relations to identity opportunities to promote the Practice’s projects and new business wins, and identify thought leadership opportunities, speaking opportunities and events;
Oversee cross-departmental communication and ensure consistency of brand and messages;
Direct line management responsibility for growing marketing team (2-3 people) supporting their development;
Interface with Regional Marketing and Bid Coordinator teams around collateral, photography, information sharing systems and storage;
Required skills, knowledge and experience for the role of Head of Marketing & Communications:
The successful candidate will have 5 years+ experience within B2B agency or an in-house marketing and communications team, preferably from the construction or creative industries;
Possess excellent written and verbal communication skills: able to write effectively and for different audiences and channels; Ability to travel, as required, to studios.
As world leaders of Heritage and Conservation, Purcell is committed to embracing diversity and equal opportunity within our international teams, reflective of the society in which we work and live.
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