Senior Product Manager, Digital Assets

4 weeks ago


United Kingdom Cyrillus Full time

Within the EMEA Headquarters and under the responsibility the EMEA Marketing Director, you join the Marketing team dedicated to the management of video games developed by our Japanese mother company.
You build and carry out the EMEA Marketing Strategy for your portfolio of products across EMEA territories to maximize revenue and contributive margin.
In collaboration with management and Central Departments, you work on a holistic approach of the products, physical and digital, video game as well as other entertainment extensions.
You create and provide promotional assets, communication tools and strategies to our Sales Companies. You carefully manage a marketing budget and adopts a data-driven approach to monitor KPIs and adapt plans accordingly.
You also monitor and motivate a team of EMEA Junior Product Manager(s) to ensure that their duties are carried out on time and budget, in accordance with products’ and Sales Companies’ needs.
Work hand-in-hand with Japanese and American HQs to define the main strategic pillars, communication beats and audience targeting at a WW level
Lead and coordinate with other Central Departments the fine-tuning and adaptation of global strategy into a comprehensive EMEA specific marketing plan
Provide necessary support and resources to Sales Companies for them to adapt EMEA strategy into their local tailored marketing plan
Project implementation and coordination
Ensure efficient coordination of the projects through all stakeholders (local Product Managers, 1st parties, licensors, other HQs etc.) Lead the creation of great-quality communication assets in accordance with the established marketing strategy and in collaboration with the necessary internal/external stakeholders
Carefully monitor and optimize marketing budget to achieve best possible ROI from marketing assets and activations
Provide Sales Companies with all information and resources they need to execute their local marketing plan
and external partners (other licensees), work on 360° expansion of our games’ footprint within the entertainment industry. Analyze and translate those KPIs into learnings and action plans to continuously improve and fine-tune communication strategy and assets
Set personal objectives in accordance with the overall marketing strategies and monitor results to evaluate performances
Make sure to foster action-driven and data-centric mindset
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