SEO & Metrics Analyst

4 weeks ago

London, United Kingdom Adaid Eu Full time

SEO & Metrics Analyst
Reports To Digital Director

Position Summary:

The SEO & Metrics Analyst is passionate about technology and digital communications and is responsible for analysing and identifying gaps in web content, as well as optimizing content for improved search results. They are able to identify marketing opportunities and come up with strategies to increase website traffic. Additionally, they are also responsible for compiling analytics reports and working with the Strategy team by providing useful data and insights.

Key Capabilities
Passionate about
digital content and data
Always delivers
‘great stuff’
Ability to manage pressure and deadlines
Develops strong relationships internally

Responsibilities

Responsibilities To consistently ensure the delivery of ‘great stuff’
• Carry out keyword research to support SEO growth by putting together comprehensive keyword strategies
• Plan, outline and optimise content for SEO, along with strategies for internal linking, title tags, meta descriptions and other metadata
• Outline and implement, where appropriate, external backlinking strategies
• Monitor content performance and report on analytics to improve and drive content and SEO strategy
• Monitor and report on KPIs and quickly respond to divergences
• Identify, analyse, and interpret trends or patterns in data sets
• Help locate and define new process improvement opportunities for SEO

Demonstrates teamwork at all times
• Work closely with the copy team to create SEO optimised content
• Work closely with the strategy team to help outline digital strategies driven by SEO keyword research and content performance metrics analysis
• Work closely with the digital team to implement development strategies to optimise builds for maximum SEO performance
• Communicates with other team members and the wider agency effectively

Understands our work, our Network and our Clients
• A very good eye for detail and consistency across all work
• Builds client confidence by demonstrating an ability to successfully test and deliver a quality product
• Has knowledge and understanding of agency processes and how SEO and metrics analysis fits into the project scope
• Acts as an advocate and supporter of DDB Remedy in all interactions
with the client or external suppliers Requirements

Position Requirements
Creativity
• Accepts that a certain amount of trial and error will be inevitable and does not get frustrated when things don’t go to plan
• Is not afraid of the unknown but thrives on it
• Consistently delivers solutions that exceed standards
• Demonstrates an understanding of how SEO strategy plays a part
in the creation of effective creative, digital content

Productivity
• Coordinates tasks, when necessary, to achieve maximum productivity
• Is results-driven, focused and able to prioritise appropriately
• Remains calm under pressure, does not pass stress on to co-workers
• Plans and organize to complete work efficiently
• Working to tight deadlines
• Provides accurate estimates for scope and scale of work
• Able to utilise time and budget to its maximum potential
• Follows processes to ensure flawless execution

Relationships/Communication
• Must be friendly, approachable and have a ‘can do’ attitude
• Has ability to simplify complicated technical subjects for non-technical audiences
• Builds effective relationships with colleagues, clients and vendors
• Has the ability to build trust internally and externally
• Gains full respect of client team, seen as having significant impact

Knowledge and Skills
• Skilled in outlining SEO strategies to drive content performance
• Skilled in analysing performance metrics and generating reports
• Proficiency with tackling larger scale, complex projects
• Proficiency with industry standards
• Excellent written and verbal communication skills
• Provides and encourages knowledge sharing within DDB

Qualifications & Experience
Essential:
• Relevant qualifications, either university or apprenticeship
• Skilled in SEO strategy and metrics analysis
• Skilled in analytical performance reporting
• A thorough understanding of digital marketing
• Must be friendly, approachable and have a ‘can do’ attitude What we offer

At DDB Remedy we have an underlying belief that our agency and specialist services should reflect the society in which we live. Be that Age, Disability, Education, Ethnicity, Gender, Gender identity, National Origin, Religion or Sexual Orientation.

Simply, we believe that Inclusion and Diversity makes for a more stimulating and inspiring working environment, where people are treated with respect and can be comfortable being themselves. Embracing these different approaches and thinking helps deliver tangible and positive results for our clients’ businesses.

So if you need any adjustments to complete your application or attend an interview please let us know, and we’ll make it work for you. #J-18808-Ljbffr

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