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Trade Marketing Executive

4 weeks ago

Potters Bar Hertfordshire, United Kingdom Advocate Group Full time

The Advocate Group are currently on the lookout for a proactive and creative Shopper & Trade Marketing Executive to join a leading Food & Beverage business with a strong presence across UK grocery, convenience, and independent retail channels. In this varied and fast-paced role, you’ll take ownership of shopper, trade, and experiential marketing activities — bringing products to life in-store and online, strengthening brand visibility, and driving commercial performance. Working closely with Sales, Brand Marketing, and external agencies, you’ll deliver best-in-class activation plans that delight shoppers and build customer engagement. Key Responsibilities: Develop and lead the execution of shopper and trade marketing campaigns across multiple retail channels. Plan and deliver experiential and events marketing initiatives aligned with commercial goals and brand strategy. Manage shopper/trade budgets, track performance, and report on activity effectiveness and ROI. Collaborate with internal teams and agencies to ensure seamless delivery of all activations. Support product rollouts and key marketing campaigns across the wider portfolio. Build relationships with community partners and cultural organisations to strengthen brand connection and engagement. About You: Experienced in shopper, trade, or brand activation within FMCG or a similar consumer goods environment. A confident communicator with strong project management and presentation skills. Highly organised, proactive, and able to manage multiple projects to tight deadlines. Experience working with independent retail/wholesale advantageous Full UK driving licence required. If you’re passionate about delivering engaging shopper experiences and want to make a tangible impact within a growing FMCG business, we’d love to hear from you. For more details or to discuss how we can support your career, please get in touch with John, or click “Apply Now” to be considered. The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.