Membership Acquisition Manager

2 weeks ago

Slough Berkshire, United Kingdom KOKO Full time

Membership Reports to: Membership Director
This is a full-time position for 5 days per week, based at KOKO in Camden. The role includes both office-based work and on-site event support. Hours of work will be flexible depending on the community engagement, with some evening and occasional weekend work required in line with business needs.
Salary: From £50,000 PA, plus benefits and performance based bonus scheme.
The Senior Membership Acquisition Manager at KOKO plays a key role in growing and evolving our member community. This is a strategic yet hands-on role, one that blends commercial focus with cultural understanding and an exceptional ability to build meaningful relationships.
With a particular focus The House of KOKO membership acquisition and supporting Luminary Member account management, you'll bring together commercial drive and cultural understanding to identify, engage and convert exceptional prospects into long-term advocates of the brand.
Working closely with the Director of Membership and collaborating across Marketing, Events, Programming and Member Experience, you will lead acquisition projects, develop a robust pipeline of opportunities and manage key accounts. Acting as both a sales driver and brand ambassador, you champion KOKO's offering, enhance member engagement and help deliver a world-class membership strategy
Lead and deliver membership acquisition strategies, driving individual and corporate membership growth in line with company targets.
Build and maintain a dynamic pipeline of qualified leads through strategic networking and targeted outreach.
Strengthen retention through proactive account management and personalised engagement initiatives, identifying at-risk members early and implementing tailored solutions to drive satisfaction and loyalty.
Manage and nurture relationships with key members and corporate partners, ensuring a personalised and high-quality engagement experience.
Collaborate with Marketing and Membership teams to design and execute conversion funnels, campaigns and digital acquisition initiatives.
Report on performance metrics including pipeline activity, lead conversion and retention insights to inform ongoing strategy.
Oversee CRM accuracy and functionality within the membership function, ensuring data integrity and efficient reporting.
Support Luminary-level membership engagement, working with Events and Programming teams to curate tailored experiences and enhance community connection.
Partner with Private Events and Partnerships teams to maximise commercial opportunities through member-led initiatives and collaborations.
Act as an ambassador for KOKO, representing the brand at internal and external events, cultivating relationships that strengthen KOKO's cultural network.
Contribute to developing concierge-style services and touchpoints that enhance the premium member experience.
Proven experience in sales, business development, or membership growth, ideally within cultural, members-led hospitality or luxury sectors.
Strong relationship management skills, with a natural ability to build rapport and maintain long-term connections.
A track record of meeting or exceeding commercial and engagement targets.
A pro-active, member-centric approach to acquisition and retention.
Experience working with CRM systems and leveraging data for decision-making and personalisation.

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