Senior Innovation and Technology Analyst

4 weeks ago

London, United Kingdom Tbwa ChiatDay Inc Full time

Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.
As a Senior Analyst within the Commercial Analytics Team, you will play a pivotal role in supporting strategic, advanced analytical projects that strive to drive incremental growth for Global Marketing, Sales, and Business Operation (GMSBO) with a primary focus on the Network Advertising (Net Ads) Business Unit.
Responsibilities will include managing and delivering exceptional insights and analytics projects that address significant business challenges. You will present convincing insights and strategic trends to senior partners, applying data visualizations to encourage and persuade. Identify and quantify commercial growth opportunities.
# Develop core processes, business rhythms, and necessary data/analytics technology to drive the business forward.
# Present high-quality, actionable insights and recommendations, to technical, non-technical and senior audiences. This role will primarily support the Net Ads business, but will flex to provide commercial analytics support to other business units across GMSBO.

5+ years of proven ability in analytics or related field; understanding of statistical analysis – knowledge of regression analysis, hypothesis testing, and time series analysis.
#5+ years of SQL, experience in Python and Domo preferred.
# Clear, concise, and commercially data-driven storytelling through visualizations.
# Able to develop strong relationships in a globally diverse organization, recognizing different working styles, cultures, and time zones.
# Familiarity with web analytics software such as Adobe / Google Analytics.
# Experience with data mining, machine learning or statistical modeling.
# Prior work experience supporting digital advertising or ecommerce businesses.
# Types of analysis might include, but are not limited to
# Analyze in-game advertising data to understand player interactions and ad performance.
# Analyze critical metrics and factors driving commercial performance.
# Collaborate with team members to optimize the use of multivariate testing in order to improve product features, ad placements, messaging, and conversion.

All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity.

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