Brand Designer

Job Description

Reports to: Head of Global Design

Why choose Tag?

We are the long-standing, production partner of choice that has helped brands across borders and cultures for over half a century achieve their business goals. With 2,700 experts in 29 countries across the world, we are a global team of collaborators, innovators, and motivators.

We pride ourselves on creating empowering, safe, and supportive environments for all our employees, regardless of race, gender, sexual orientation, ability, or any other defining factor. We embrace difference through diversity of thought, experience, and expertise to maximise potential and bring the greatest benefits for our people and our clients.

We can’t bring big ideas to life without exceptional people. At Tag, we respect individuality and the power of the collective. We want people to be themselves, unafraid to voice ideas, no matter how big they are or who they come from.

In June 2023, Tag was acquired by dentsu Group, Inc, though we remain a distinct brand that is led by David Kassler, Tag Global CEO, headquartered in London. As dentsu’s acquisition of Tag significantly expands content delivery capabilities, Tag’s expertise to deliver personalized, omnichannel content in real-time and at-scale for clients remains unparalleled across the entire customer journey, unlocking marketing effectiveness and efficiency.

Tag and dentsu bring together our innovation and technology infrastructure to help solve clients’ toughest challenges. United in business acumen, we share similar core values, company culture, and embrace a vision “to be at the forefront of people-centric transformations that shape society.

dentsu was founded over 120 years ago and proudly counts nearly 72,000 employees around the world.

Job Description

• The Designer role develops creative and effective design solutions for customer materials through both print and digital media.

• The Designer will be the consumer champion in Design and will be responsible for leading brand and Experience design Tactically and Operationally across the entire consumer experience Journey.

They will do this by applying design principles to all aspects of marketing and branding; including but not limited to; Visual Positioning, Visual Brand Language, Experience Design, Consumer Journey mapping, UX/UI Design, Sensory Design, Sustainable Design, Inclusive Design, Master Designs & Design Guidelines to ensure high quality and consistency across multi region, multi market and single market brands culminating in the creation of impactful and compelling Design work and Brand World Documentation.

Key Capabilities:

• Bachelor’s degree in Digital Arts/Graphic Design (or other related field) or equivalent years of experience
• 2-4 years of relevant work experience in the graphic design industry
• Excellent design knowledge and application.
• Exceptional visual trouble shooting skills.
• Ability to storyboard, comp visual ideas within the creative process.
• Conceptual creative and production skills with a good understanding of layout principles, aesthetic design concepts and typography.
• Experience creating campaigns and extending the look and feel through various marketing materials.
• Able to complete tasks within tight schedules and under strict layout controls.
• Strong verbal communication skills; dependable, detail-oriented, and well organized.
• Strong presentation skills.
• Proven skills in the latest Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Microsoft Office, including Power Point

Job Qualifications:

Essential:

• Degree educated – BA - Design or equivalent experience
• Junior/Mid level design, marketing, development, innovation experience applied in business settings with demonstrated business success.
• Commercial acumen developed from experience of being part of a multifunctional team
• Design expertise including all aspects of Branding, Design & Innovation process, knowledge of design thinking and how this applies to the business, knowledge of global design culture, design communication, design organization and design structures in other industries, business and business processes understanding at strategic, tactical and operational level.
• Design experience in a FMCG environment
• Experience of other Design disciplines including brand, structural packaging, POS, expert, advertising, digital UX/UI, Environment
• Experience with qualitative and quantitative market and design research
• Experience with global and local design partners in global and local design projects
• Solid strategic thinking, commercial and marketing skills
• Understanding of the strategic challenges competitive, environmental, consumer trends, and competitive environment facing a business.
• Experience successfully cooperating with people of different levels internally and externally multiple design partners.
• Ability to recognize, respond to (internal and external) customer expectations with sense of urgency
• Ability to take actions, decisions & to generate ideas, strategies in promised timely manner; involvement in designs or other work requiring creative imagination
• Application of Design Thinking methodology, practice and tools.
• Agile and distributed decision-making – using evidence and applying judgement to balance pace, rigor and risk

Desirable:

• Tobacco or FMCG sector experience
• Experience in Lifestyle branding
• Experience in a regulated market with complex legal and regulatory pathways.
• Experience with Circular Design principles
• Working with Inclusive Design principles
• DTC Digital Design and Development
• Understanding and experience in how design change can affect the brand business model (metrics and measurement)
• Experience of managing design budget over categories and brands

Responsibilities

• Conceptualize and produce online and offline collateral for marketing and sales, including original campaigns, direct mail, brochures, print and banner ads, product sheets, PowerPoint presentations and more.
• Work closely with marketing and design teams to understand the business needs.
• Formulate forward-thinking concepts and render designs for multimedia campaigns while always elevating our client’s brand
• Responsible for the design and production of a diverse range of graphic, print, and digital media collateral to support client needs.
• Develop comprehensive multimedia campaigns.
• Identify fresh and innovative design solutions that push the boundaries of the brand and explore more effective formats and/or media channels.
• Understand the restrictions and limitations of the designs deliverable process and manage team expectations (where appropriate) through providing education in relation to design limitation and/or restrictions
• Responsible for ensuring brand consistency and quality while offering a fresh approach to design, artwork, digital and print output.
• Provide effective visual solutions by executing creative requests and creative projects.
• Ensure that all work is visually appealing and created to match the brief.

• Supports Head of Design and Experience and Brand Design Team on the Development of Multi-Regional Brands, Regional Brands Local Brands, Corporate Brand and NGP category with:
• Defining Long-term (3 year) and short-term (1 year) Design initiatives for multi-regional brands, Regional and local brands across Combustibles and NGP portfolio.
• Designing consumer preferred creative work across an experience journey
• Designing brand Design ambition and vision on all aspects of the marketing mix
• Designing brand elements across all touchpoints and moments that matter.
• Designing Brand Worlds, PPT, conference materials, toolkits, social and digital content etc.

As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.