Digital Media Partnerships Director

4 weeks ago

London, United Kingdom Dentsu Aegis Network Ltd. Full time

Digital Media Partnerships Director
Apply locations London time type Full time posted on Posted Yesterday time left to apply End Date: December 6, 2024 (4 days left to apply) job requisition id R1073027
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.
Carat is an important part of our world-class offering and is an award-winning media, content and branding agency that uses its peerless understanding of the passions, motivations, and behaviours of real people to bring brands and their customers together. The role sits within the Partnerships team at Carat Global, supporting the Snr Director, Partnerships and owning key digital media partnership deliverables across a client base.
For the Partnerships team, this role delivers partner management, JBP planning, account servicing, reporting, RFI/RFP delivery, partner communications, and organizing partner-led learning/innovation content and agendas for clients and the agency. Core deliverables include partner coordination/management, RFI/RFP delivery, and organizing partner-led learning/innovation content and agendas for clients and the agency.
The role here is around supporting clients in navigating major digital media partnerships – driving commercial value, strategic value and delivering on learning/innovation agendas. Core deliverables include partner management, JBP planning, webinar/learning content design, digital media POV/thought leadership development, account servicing, reporting etc.
This position allows the role holder to be a trusted business partner to the client, managing daily relationships and partner-related tasks, providing strategic recommendations, while also enhancing the client’s marketing capabilities through collaboration with media owners, AdTech providers, and the wider dentsu business.
Comprehensive understanding of the Digital media ecosystem ; breadth of knowledge across all major channels, platforms, and high growth/disruptive media owners. Vodafone: ‘If our markets are not targeting audiences as well as they could be, how can we help them improve on this in the Meta platforms and in DV360?’
Kraft Heinz: ‘How can our brands test, learn and win across new food/takeout delivery media owners?’
Carat Global: ‘How can Carat Global achieve increased competitive advantage in AI/algorithmic media through its relationships with major global partners?’
Media planning knowledge and capability – the strategic thinking to appraise the role of a media channel or platform within a holistic paid media ecosystem, as well as talk confidently about audience strategies. Kraft Heinz: ‘Which media owners can we leverage to enhance our own operational efficiency in leveraging data and audiences to drive improved advertising outcomes?’
Carat Global: ‘How can AI-related developments assist our client and network teams in their media planning and client delivery?’
Be able to Educate, inform, and inspire global teams and local markets on digital best practices and platform planning/buying fundamentals. Kraft Heinz: ‘Deliver cross platform innovation sessions that are focused upon key topics, such as “Winning in GenZ”, “Retail Media”, “Sustainability in Media” etc.’
Carat Global: ‘By working across a diverse digital team, deliver a regular cadence of external partner insight sessions that elevate overall team capability, expertise, and understanding.’
Performance Measurement & Reporting: Collaborate with partners to hold regular business reviews, track investment performance, and consolidate comprehensive "value reports" that track partner performance across markets.
New Partner Investigation: Undertaking market investigations, RFPs/RFIs and outreach to identify new partners that would enhance Client performance and/or innovation.
Joint Business Plan (JBP) Reporting: Craft and execute the Partnerships agenda at the agency for Client stakeholders – including the crafting of a content calendar for educational webinars featuring leading partners.
Cross Function Communication: Build and maintain a strong relationship with key Client stakeholders (e.g. global media leads, local market marketing leads, procurement) serving as their primary point of contact for day-to-day issues.
Delivery Focus: Proactively identify and pursue Client development opportunities.
Possess a deep understanding of the Client's business, including products, services, competitors, and potential brand challenges.
Data Analysis: To quantify the impact of the Client’s partnerships programme and demonstrate the value of the Client’s partnerships (e.g. through strategic added value delivery, learning activity, efficiency improvements, innovation initiatives etc.).
This is a permanent role. The team is based in our London office but operates under flexible working arrangements. As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.
Inclusion and Diversity
For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.
We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.
Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
Diversity, equity, and inclusion sits at the heart of our Social Impact strategy – our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.
#LI-Hybrid
#Brand: Global Carat
Time Type: Full time
Contract Type: Permanent
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