Interim Head of Performance Marketing
3 weeks ago
This leading name in UK furniture & homewares is looking for an Interim Head of Performance Marketing for a 2-3 month period.
They are looking for someone to manage the current strategy and maximise the performance of their paid marketing channels to help grow our business during this period.
This role is to start ASAP and is hybrid - 3 days in the West London HQ.
The Role
- Manage the current performance marketing strategy for all customer acquisition and retention.
- Work with the media agency to deliver brand-building above-the-line media plans across TV, print and out-of-home – as well as in house performance marketing gurus to deliver strong sales from our performance channels (Paid/Organic Search, Social, Direct Mail and Email).
- Be responsible for creating reports and provide analysis around ROI, campaign performance, conversion patterns and website traffic to help optimise all campaigns.
- Maintain a strong focus on continual improvement in customer acquisition, customer retention and ROAS.
- Lead, motivate and grow your team, setting clear objectives and priorities.
The Person
- Deep expertise, knowledge and understanding of customer acquisition and retention through performance marketing, ideally gained form high-growth, multi-channel retail businesses - ideally in the Premium/ Luxury sector.
- A proven record of managing multi-£Ms performance marketing budgets. Commercial savvy and results driven.
- Excellent leadership and team management skills and experience to lead high performing team, harness and build relationships with 3rd parties and working collaboratively across an organisation.
- A critical thinker and agile mindset to make sure we keep moving forward and innovating in this area.
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