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Marketing Manager
4 months ago
Marketing Manager - Luxury Travel
Salary: £45,000 + bonus + benefits
Location: Hybrid / Home based role. Minimum 1 day per week in the Sevenoaks, Kent office
360 Private Travel is a global luxury travel brand with a business philosophy that’s cool and definitely not corporate. Our clients regard us as the ultimate luxury travel concierge service, and everyone involved absolutely loves the industry with a genuine, immersive passion.
Each one of our travel Partners runs their own individual luxury travel business within the 360 framework. The key difference is that we all collaborate and share our hugely differing experiences to benefit everyone.
We’re quick-thinking and ground-breaking in equal measure, and it all builds into a near-obsession for curating beautiful trips to the most extraordinary destinations.
Everything about what we do provides total satisfaction and a level of personal service that’s just not available elsewhere. Our tight-knit ‘family’ of Partners design every journey from scratch, from inspirational first ideas to the fine details of each itinerary.
As the team at 360 Private Travel is growing internationally (we currently have operations in the UK, EU, Asia and the USA), you’ll be joining our vibrant and diverse Head Office crew to help make everything possible. With us, your world will open up and your career will take off in this dynamic and shape-shifting luxury lifestyle business. Our legendary personal service and global travel expertise really come down to one thing – the right people. The team at 360 Private Travel continues to grow internationally, and there is always room for more of the rare commodity above.
The Role
This is an exciting opportunity to join 360's expanding head office team working alongside the CEO and Senior Leadership team.
As the Marketing Manager, you will be responsible for developing and implementing strategic marketing initiatives to promote our travel services to our global market. Working closely with the CEO and Senior Leadership Team, you will drive brand awareness, generate leads, and ultimately contribute to the growth and success of our luxury travel business. Experience in the travel industry would be advantageous.
Role Responsibilities include:
- Develop and execute comprehensive marketing plans to promote our luxury travel offerings across various channels, including digital, print, social media, and events.
- Collaborate with the sales team to create targeted marketing campaigns that effectively reach and engage high-net-worth individuals and luxury travellers.
- Conduct market research and analysis to identify emerging trends, customer preferences, and competitive landscape in the luxury travel industry.
- Manage the company's online presence, including website content, SEO optimization, and digital advertising campaigns, to maximize visibility and drive traffic to our luxury travel offerings.
- Create compelling and visually appealing marketing materials, including presentations, and promotional videos, to showcase our luxury travel destinations and experiences.
- Build and maintain relationships with key partners, including luxury hotels, resorts, airlines, and tour operators, to develop collaborative marketing initiatives and enhance our portfolio of offerings.
- Monitor and analyse marketing performance metrics, such as website traffic, conversion rates, and ROI, to evaluate the effectiveness of marketing campaigns and identify areas for improvement.
- Stay up-to-date with industry trends, market developments, and emerging technologies to ensure our marketing strategies remain innovative and competitive in the luxury travel market.
- Represent the company at industry events, trade shows, and networking opportunities to promote our luxury travel brand and establish strategic partnerships.
Role Requirements (Skills & Experience)
- Minimum of 5 years of experience in marketing, with a focus on luxury travel, hospitality, or lifestyle brands.
- Proven track record of developing and implementing successful marketing strategies and campaigns.
- Strong understanding of digital marketing tactics, including SEO, SEM, social media, and email marketing, with hands-on experience managing digital advertising campaigns.
- Excellent communication skills, with the ability to effectively convey brand messaging and storytelling through various marketing channels.
- Creative thinker with a passion for luxury travel and a keen eye for detail, design, and aesthetics.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment, with strong project management and organizational skills.
- Proficiency in Microsoft Office Suite, Adobe Creative Suite, and marketing analytics tools.
- Flexibility to travel occasionally for industry events and meetings.
