VP of Marketing

1 month ago

Peterborough Cambridgeshire, United Kingdom Brand Recruitment Full time

A rare, Cambridge based VP of Marketing opportunity to be part of a vibrant and rapidly expanding global software company, who are currently listed on the LSE. Their mission is straightforward - to enhance productivity and bring joy to people's lives Their software is already the trusted choice across diverse industries. Notably, they proudly serve around 30% of the top 100 accounting firms in the United Kingdom and around 20% of the top 100 accounting firms in Australasia. You’ll join the senior leadership team as the strategic, charismatic, and analytical Vice President of Marketing. As a key player reporting directly to the President, you will take the lead in driving their growth, leveraging your successful track record of scaling businesses from circa £10m to £50m. Responsibilities: As the Vice President of Marketing, you will:

  • Assimilate institutional knowledge and conduct research to formulate an aggressive marketing strategy for diverse markets, products, and go-to-market strategies
  • Drive growth through optimising engagement and conversion across partner and customer journeys
  • Execute a comprehensive marketing plan, deploying tools ranging from traditional hardcopy mailers to cutting-edge AI-generated personalised omni-channel campaigns
  • Oversee all aspects of communication, internally and externally, managing demand gen assets, brand, visual identity, design, product positioning/marketing, PR, presentations, events, partner relationships, and content
Key Duties:
  • Continuously evolve strategies, understanding emerging trends and implementing a variety of tactics to ensure ongoing innovation
  • Balance creative instincts with the need to define, measure, and communicate success through tangible metrics
  • Manage demands and expectations from various levels within the organization, utilizing a developed framework to prioritize, focus, and communicate effectively
  • Establish a strong presence working directly with partners and customers, ready to represent the company on a global stage
Essential Skills:
  • 5+ years in high-growth agile software organisations
  • 5+ years in senior marketing leadership roles (C, VP, or Director level)
  • Proven success in developing and executing growth marketing and product marketing strategy for multiple products, markets, and go-to-market methodologies
  • Demonstrated track record in demand generation and conversion in both partner and customer marketing strategies
  • Deep understanding of core marketing principles, including human psychology and behavior
  • Digital marketing expertise across content, social, community, paid, organic, and account-based strategies
  • Experience in facilitating team growth within a scaling organisation
  • Proficiency in building, administering, and leveraging various marketing tech and automation stacks
Preferred Skills:
  • Experience in businesses providing SME productivity software
  • Broad understanding of business operations across multiple sectors, especially professional services
  • Familiarity with InfoSec, compliance, and regulatory concerns
If you are a forward-thinking marketing leader with a proven track record and the desire to be a driving force in our company's growth, please submit your resume and a cover letter to. Due to the location of their Cambridgeshire based office and hybrid working options this role is easily commutable from Cambridge, Huntingdon, Bedford, Ely, Peterborough, Papworth, Cambourne, Newmarket, Royston, Melbourn, Saffron Walden, Stansted, Bishops Stortford, Letchworth, Hitchin, Stevenage and most parts of Cambridgeshire and Hertfordshire. #J-18808-Ljbffr

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