CRM Project Executive

3 weeks ago

Bury Greater Manchester, United Kingdom Naylor's Equestrian Llp Full time

The purpose of this role is to manage the customer database and CRM activity on the size? Managing the marketing channels - Email, Push and SMS, as well as creating best practice, reporting observations, and providing recommendations to key stakeholders within the business.
Job title - CRM ManagerLocation:
Working pattern - Monday to Friday
Managing the customer database, ensuring that it is cleansed and that we are protecting our deliverability reputation by targeting customers effectively by monitoring IP’S and working with Return Path.
Group CRM team developing key campaigns such as e gift card, staff app and student programmes to drive sessions and sales.
Work with the Group Head of CRM monitoring group targets and costs on a daily basis as well as organising regular catch ups with other groups leads.
Implementing measures to reactivate lapsed and dormant customers plus recommending plans for divesting old data.
Work with the multichannel team to plan promotional email campaigns promoting key product areas and brand messages.
Continued analysis and measurement of email, push and SMS performance and benchmarking against competitors and other leading retailers for best practice.
Continuously analysing and reporting site and content performance and recommending improvements and developments.
Experience of CRM programs is essential.
Ideally a retail marketing background
Minimum 2 years line management experience
Strong stakeholder management
Digital analytics (GA/web tools)
University graduate or equivalent marketing qualification is advantageous.
has since evolved into one of the most influential, leading streetwear brands that represent a community connected by fashion, music, sport and art. From supplying our customers with all of the finest brands in footwear, apparel and accessories from across the globe for over two decades, the size? brand has grown to include its roster of highly sought-after worldwide exclusive product releases - including collaborations with Nike, adidas Originals, New Balance, Reebok and many more.From showcasing and celebrating all things streetwear and the cultures that influence it through size?collections; to working directly with some of the UK’s most creative universities through size?franchises have evolved over the years to help play a core role in connecting us to our customers.

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