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Samsung Brand Campaign Manager

4 months ago

Nottingham, United Kingdom Samsung Electronics Perú Full time

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Samsung Brand Campaign Manager page is loaded Samsung Brand Campaign Manager Apply remote type Hybrid locations The Park , Prague, Czech Republic time type Full time posted on Posted 9 Days Ago job requisition id R90574

Position Summary

Main responsibility for the position is to plan, create and manage integrated marketing communication, campaigns for Samsung Consumer Electronics (CE) division (VD = TVs and soundbars, DA = mainly refrigerators, vacuum cleaners, and washing machines, IT = SSD / memory) for Czech and Slovakian markets. That consists of media planning, adoption/localization of global marketing assets, creation of local creative/graphic materials, and cooperation and management of other marketing teams regarding CE products.

Role and Responsibilities

In collaboration with external agencies and other marketing managers plan and execute integrated communication campaigns for dedicated product groups. Set KPIs, measure, and report on the effectiveness of the communication. Deliver regular reports of campaign results and evaluation of set KPIs (both awareness and sales). Look for new, innovative, and effective ways of communication relevant to target audiences.

Act as a brand guardian, and secure brand communication consistency, both internally and externally. Localize global brand content provided by HQ and European HQ and complete the picture with attractive and relevant local content ensuring its full integration with business unit requests.

Ensure also, that all communication campaigns are in line with a common Samsung Czech and Slovak vision and approach to the market while supporting the specific needs arising from each business unit served. In collaboration with sales and product management departments work on local promotions including overall strategy and creativity.

Brief and oversee the work of contracted external agencies – two media agencies (one for each market) and one creative agency. Work with a significant budget for media communication and for production while having on mind continuous aim for costs optimization and cost/quality optimization.

Ensure effective dialogue with the Head of Marketing and other marketing colleagues (PR, social) and each business unit (including the e-commerce team) to align all activities carried out within the company. The position reports directly to the Head of Marketing.

Skills and Qualifications

Key skills

  • Minimum 5 years of previous experience in a similar marketing role

  • Previous experience with product/service launches (go-to-market) is an advantage

  • Deep understanding of media planning

  • Analytical skills, experience with setting and evaluating campaign KPIs

  • Previous experience with media and creative agency management

  • University degree (in marketing is an advantage)

  • Excellent English skills (both written and spoken)

  • MS Office (Excel, PowerPoint and Word) - advanced skills

Soft skills

  • Creative mindset

  • Advanced Communication and negotiation skills

  • Self-confidence, ability to work independently

  • Strong analytical and organizational skills

  • Detail-oriented team player, very good communication and negotiation skills

  • Flexible, entrepreneurial flair

We offer

  • Interesting, responsible, and perspective work in a worldwide company

  • Motivating remuneration and interesting company benefits

  • Friendly working environment in a young team

  • Starting immediately or based on agreement

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Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives.

Since being established in 1969 , Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at ( ). #J-18808-Ljbffr