Marketing Manager

3 weeks ago


Aberdeen, United Kingdom OBM People Full time

Job Description

OBM are seeking an experienced Marketing professional to manage our clients marketing activities.

The successful candidate will be tasked with developing, implementing and managing a structured marketing strategy and plan for the company.

Roles & Responsibilities:

Role specific:

  • Managing all marketing activities across the Group
  • Develop and implement Group Marketing Strategy that aligns with Group strategy and supports the delivery of the company's objectives
  • Develop and execute a detailed, multi-channel marketing & communications plan and budget
  • Serve as the focal point for all internal and external marketing enquiries
  • Mentor/develop Marketing/Comms specialist
  • Support internal stakeholders communication requirements (internal & external)
  • Effective management and control of the corporate brand across all areas
  • Interface with the Graphics/Media team to develop compelling content and collaterals
  • Build relationships with stakeholders across the industry to identify opportunities to promote the corporate brand through thought leadership, speaking or publications.
  • Lead the development of new sales and marketing collaterals
  • Lead the management of any participation in trade-shows, conferences etc.
  • Lead the deployment and ongoing management of the company website
  • Management of relationships with external agencies (e.g. PR) and industry bodies
  • Analyse potential strategic partner relationships for company marketing
  • Primary focal point for overseeing crisis communications

Minimum Competencies (Skills, Knowledge and Behaviours)

  • Substantive proven experience in B2B marketing environment
  • Exceptional interpersonal skills - ability to build productive networks with both internal and external stakeholders and to influence decision making
  • Ability to manage multiple concurrent projects effectively
  • Leadership capability to ensure the development of Line Reports
  • Inquisitive nature - desire to understand why things are done in a certain way
  • Technical skills including design and document formatting - MS Office suite
  • Impecable eye for detail across all branded materials
  • Creative and elegant copywriting capability
  • Articulate and confident presenter

Desirable Qualifications/Competencies

  • Adobe Creative Suite experience (in particular InDesign)
  • Additional languages, particularly French, Spanish and Arabic an asset
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