Executive Director of Marketing and Communications

3 weeks ago

England, United Kingdom Inspiring Interns Full time

Are you looking to build a career in Marketing?
Would you like to be part of a small marketing team for one of the top schools in Rochester Kent?
We are offering a full-time Marketing Exec role for 10 months to cover maternity leave.

 
This is an ideal role for a graduate looking to build a CV with a breadth of marketing experience, as working in a small marketing department of a school really allows the candidate to get involved in all aspects of marketing, and indeed to work with all departments in the school.
Initially, your key focus will be to manage the social media channels, website updates and a weekly parent e-newsletter. We are a co-educational, independent school with 640 pupils between the ages of 3 & 18, including 50 boarders. Formed of a Nursery/Pre-Preparatory School, a Preparatory School and a Senior School. The size of the school creates a strongly supportive, friendly atmosphere with an emphasis on excellent academic results within a full and rounded co-curricular programme.
The school is situated in the most historic part of Rochester, is 35 minutes from London on the high-speed rail link and enjoys excellent road connections to other parts of the country.
The school has a long and impressive heritage, having been founded in 604 AD and is part of the Cathedral Foundation. While candidates need not be Anglicans, it is important that they should feel sympathy with the Christian tradition of the school and, in particular, its moral values. 
As a Marketing and Communications Executive , you will have a key role in the development and execution of the School’s core marketing and communications activity.
You will work closely with the Head of Marketing and Communications to deliver effective marketing campaigns to recruit pupils, nationally and internationally, at all entry level age groups via print and digital media, events and other marketing channels. You will be integral to the wider team, including the Admissions and Development departments, supporting one another in each other’s activities for the benefit of the School.
This is a diverse and dynamic role, where you will be responsible for implementing day-to-day marketing initiatives and play a crucial role in creating, researching and monitoring content for marketing and communications material.
Content Creator
Act as a key point of contact for content with pupils, teaching and support staff to identify engaging news stories that are ‘on brand’.
Take and edit photographs and film.
Liaise with external suppliers to include designers, film producers, website providers and printers.
Proactively manage and develop the School's photo and video library (including photography or video consent).
Develop, collate and edit creative, well-written material (including copy written by others).
Ensure the brand guidelines are always upheld.
Ensure all marketing materials produced are compliant with GDPR regulations and robustly manage marketing non-consenters within the School.
Digital and Social Media
Lead the design and production of the parents' weekly e-newsletter, and play an active role in the evolution of the Parent Portal to ensure parent communications are streamlined and relevant across all marketing channels.
Oversee and manage the editing of the School website content, and where appropriate repurpose content from other digital channels.
Create and schedule content for the School's social media channels to support the School’s key marketing priorities. Monitor and engage with our audiences, including prospective pupils, via comments, shares and messages on the School’s social accounts.
Analyse website and social media performance and provide recommendations for continual improvement.
Assist with Search Engine Optimisation (SEO) and keyword search to make the School website more visible to those using search engines to find independent schools.
Manage scheduling, booking and creative production of advertising.
Develop and produce publications from the brief stage through to writing content, editing, print and distribution, including internal publications and prospectuses.
Manage the stock of all marketing collateral, creating systems to identify and order when stock needs to be replenished.
Assist in updating third party content across printed material (e.g. school directories) and digital platforms (e.g. Take responsibility for logistics, organisation and promotion of school events. Attending and hosting events in partnership with the wider marketing, admissions and development team. Some of these events may take place in the evening or at weekends.
Assist in delivering effective partnership and outreach events to engage and build relationships with local maintained schools and clubs.
Manage event bookings and communications using the iSAMS database management system.
Market Research
Keep abreast of initiatives that are being developed by competitor schools, proposing new initiatives in response to the changing marketing landscape.
Working in a marketing/communications-based role (desirable to have experience in an educational environment)
Planning and delivering digital content across the web, email and social media channels to deliver impactful campaigns and engage key audiences
Creating video, photographic and design content (using editing software such as iMovie/Premier Pro, Adobe Photoshop/InDesign/Publisher)
Managing websites (using WordPress or similar)
Analysing and reporting on social media and website (using Google Analytics, Hootsuite or similar
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