Head of PR and Communications

3 weeks ago

Swansea, United Kingdom Swansea City Football Club Full time

Summary Swansea City Association Football Club is a Welsh professional football club based in the city of Swansea, South Wales currently playing in the EFL Championship.

Through hard work and talent, the club has enjoyed a meteoric rise to prominence over the past decade, establishing itself as one of British football's emerging forces.

More than 11 players on the pitch, Swansea City prides itself as a true community club.

The Head of Media and Communications will devise and lead the implementation of a media strategy to better control the narrative presented to external audiences, including supporters, investors, media outlets, and the general public.

To manage the day-to-day running of the media department, including all employees (permanent and match day)
Direct responsibility for advising all club staff (playing and non-playing) on public relations matters.
Responsible for developing and communicating media policy & protocol.
meeting the requirement of the EFL and rights-holding media partners;
Assisting in the development of the commercial aspects of the club such as SwansTV, matchday programme and new media (internet and social media) opportunities.
To manage and assist in producing content for the matchday programme (including the responsibility for final sign off), in-house publications, website, SwansTV and any external PR / communication / media requirements.
Matchday management of all areas related to media, including accreditation for written press and rights-holding radio and TV broadcasters. To facilitate the club’s own media requests for away fixtures.
To manage the content and delivery of a full matchday, including digital media, big screens, SwansTV LIVE and full press activity at the Swansea.To liaise, advise and update the club Chairman, Board members, senior management staff and team manager regarding media and PR matters.
To help improve and promote the club’s community image and projects by coordinating with the club’s Foundation and initiatives launched by the club’s commercial / marketing / inclusion arms.
Coordinate and assist with the commercial, marketing, stadium management, retail and ticketing departments on stories and information for internal and external media use, advising on PR issues and concerns before release.
To maintain management control of any media budgets agreed by the Chief of Staf /CFO.
To be available outside of ‘usual’ business hours to deal with urgent matters.

Experience integrating social media into a cohesive communication strategy as well as the innovative use of social media tools to grow existing audiences and reach new ones.
Experience of designing and executing a proactive media strategy.
Sports/football media contacts outside of Wales.
Extensive knowledge of the English Football League and football in the UK and Europe.
Experience in sport (not necessarily football) or a high-profile communications role that may be outside of football.
Experience working in highly scrutinised media environments.
An understanding of internal communications
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JLB are retained on behalf of Swansea City Football Club to appoint a Head of Media & Communications.

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