Retail Sales Advisor

3 weeks ago

Hereford Herefordshire, United Kingdom DFS Furniture Ltd Full time

As a Retail Sales Advisor at DFS, you are the heartbeat of our store, greeting customers and guiding them to help them find their thing, be it a sofa, a bed or those little finishing touches that make their house a home. With your passion for great service and love for our products, youll bring comfort and joy into every customers home.


Lets be real - we understand lifes busy. Thats why we offer flexible shifts to help you balance your job with life outside of the store - If the advertised hours dont quite fit for you, apply and lets work together to find the hours that work just right.

We extend a warm welcome to everyone, weaving together a range of voices and perspectives to create a truly inclusive culture. As we strive to build a workplace that better reflects the diverse communities we serve, we encourage applications from under-represented groups. At DFS Group, were not just a place where everyone is welcome - were a place where everyone truly belongs.

About DFS

Did you know a DFS sofa is in one-third of Britains homes?

Since 1969, weve been creating, marketing, and selling sofas that reflect peoples unique styles and tastes. Weve always led the market, bringing comfort and great design to communities both online and in person.

Were the UKs leading sofa retail specialist, but heres the secret to our success - its our people. Theyre at the heart of what we do, and together, theyre crafting us towards our ambitious future.

What you'll be doing

We always Aim High and were crystal clear on how to make our customers feel at home. With your friendly service and natural instincts for helping them find exactly what they need, you'll be hitting (and smashing) your sales numbers in no time.

  • Customer connection: Youll create a warm and welcoming environment, building natural connections with customers and truly listening to what theyre looking for, delivering expert advice to every customer, every time.
  • Passionate about product: Well teach you everything there is to know about our products, so you can confidently recommend the best options and demonstrate your expertise to our customers.
  • Sales success: Youll guide customers through the buying journey, identifying and recognising what they are looking for through really great questions to help them find the perfect fit for their home.
  • Offer honest advice and accuracy: At DFS, we believe in being real with our customers. Youll offer honest advice, guiding customers to the best options without overpromising, building trust and confidence. Youll ensure order accuracy with careful attention to detail and clear communication, delivering a seamless experience.
  • Store pride: Youll keep our showroom looking stunning, ensuring everything is beautifully displayed and that our customers are getting a consistent journey no matter what store they visit.
  • Team spirit: At DFS, our values are at the core of everything we do. We play to win for the same team,sharing tips, supporting each other, and creating a fun environment where both customers and colleagues love to be.
The role is for you if...

Were after someone whos friendly, approachable, and enjoys connecting with people. No sales experience? No worries Trust us, weve got all the training youll need. If you're ambitious with heart, with a touch of wit, wed love to meet you.

Ahead of your interview, please let us know if you need any accommodations or adjustments. We want to make sure you're comfortable and have everything you need to perform at your best.


Our interview process includes competency based questions:
Telephone Chat - Our talent team will get to know you.
Face-to-Face Interview - You and our Store Manager will get to know each other.
For some handy details and a helpful Q&A, visit:


(All roles are subject to satisfactory references and DBS checks.)

DFS Benefits
  • Retail Bonus Scheme: Earn monthly bonuses and uncapped commission.
  • Growth and Training: Learn new skills and develop your career with us.
  • Leave: Enjoy a great holiday allowance, with the option to buy 5 extra days. Take advantage of our enhanced leave for Maternity, Paternity, Shared Parental, and Adoption, plus a paid volunteering day each year.
  • Discounts: Get 30% off DFS and Sofology products for yourself, plus discounts for friends and family - and savings at big brands like Sainsburys, ASOS, and IKEA.
  • Wellbeing Perks: Access healthcare services, an Employee Assistance Programme, and discounted gym memberships.
  • Pension and Savings: Join our Group Pension and Sharesave schemes.
  • Life Assurance & Sick Pay: Peace of mind with Life Assurance and Company Sick Pay.

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