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Account Manager

2 months ago

London, United Kingdom Cru Comms Full time

Company Description

Founded by industry veterans Colleen Monaghan and Emma Hawley in 2020, Cru Comms combines expertise in media relations, digital marketing, social media, copywriting, and crisis communications to serve hospitality brands. Our small, talented team ensures a personalised service, leveraging our passion for the industry and a network of skilled freelancers to deliver impactful results. At Cru, we are all about collaboration and innovation, dedicating our expertise to the success of our clients.

Role Description

This is a full-time hybrid role for an Account Manager at Cru Comms. The Account Manager will be responsible for managing client relationships, developing strategic communication plans, coordinating media relations, overseeing digital marketing initiatives, and monitoring social media campaigns. This role is primarily located in Greater London but allows for flexibility with remote work.

Responsibilities:

  • Client Management: Serve as the primary contact for clients, overseeing daily interactions, managing PR and marketing calendars, and ensuring KPIs are achieved.
  • Campaign Planning: Develop master marketing and PR calendars, contribute creative ideas, and plan key activities and campaigns.
  • Campaign Assessment: Regularly evaluate campaigns to ensure objectives and targets are met and adapt strategies as necessary.
  • Innovation: Propose new strategies for delivering results and adjusting tactics if KPIs are unmet.
  • Team Management: Oversee junior members, manage their workload, approve their work, and set priorities.
  • Press Releases: Draft and distribute press releases to national, regional, and trade journalists across various media channels, securing coverage for client campaigns.
  • Client Events: Plan, manage, and execute events from conception to completion.
  • Media Relationships: Build and maintain strong relationships with key food, drink, and lifestyle press and influencers. Conduct bi-monthly meetings with journalists and create a personal media list.
  • Content Creation: Write copy for blogs, brochures, websites, and other collateral.
  • Design Tasks: Create basic design materials such as in-venue posters and flyers using Canva (training provided).
  • Client Meetings: Lead in client meetings, managing an agenda and ensuring notes are actioned alongside your team.
  • Analytics Reporting: Deliver monthly social media analytics reports, including traffic, engagement, and follower growth.
  • Status Reports: Create monthly client status reports using Releasd, our reporting software.
  • New Business: Contribute to new business pitches, attend meetings, and identify new business opportunities.

Requirements:

  • Proven experience in PR and marketing, particularly within the hospitality industry.
  • Strong organisational and project management skills.
  • Excellent communication and relationship-building abilities.
  • Ability to work effectively both independently and as part of a team.

Benefits:

  • Competitive salary
  • Opportunities for professional development and training.
  • Dynamic and supportive work environment
  • Flexible working
  • Generous annual leave allowance