Digital & Acquisitions Manager

3 weeks ago


Leeds, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Full time

Job Description Digital Acquisition Manager
Better Placed are proud to be working exclusively with a Leeds-based Financial Institution, who are looking to add a Digital Acquisition Manager, to join their growing Digital team. The company offers Hybrid working (twice a week in their Leeds City Centre office), 25 days annual leave which increases with service + bank holidays, annual performance related bonus, Employee Assistance Program, ability to buy & sell annual leave and regular social events.

Develop and execute strategies for marketing campaigns tailored to both established and newly introduced products within current and emerging market segments, utilizing various lead generation platforms. Employ tools like Google/Microsoft Keyword Planner and The Search Monitor as needed.
Proactively seek ways to improve campaign profitability through performance insights.
Analyse FLG CRM data alongside online campaign metrics to determine net ROAS, lead quantity, cost per lead, and profitability. Implement optimization strategies based on these insights to enhance campaign performance.

A minimum of 2 years’ experience in creating, managing, and optimising digital campaigns across paid search or social
Highly proficient in generating leads via digital campaigns, preferably in the financial services industry.
Highly numerate and analytical mind – able to draw meaningful conclusions to boost performance.
Please apply asap, to be considered.



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