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Product Marketing Manager
2 months ago
Our client, an innovative company specializing in mobility solutions. They are seeking a Product Marketing Manager to support the growth of their innovative mobility products across the UK and EU.
The ideal candidate will be responsible for creating relevant product marketing content. Your market research will help guide you when creating this content. You will collaborate with other internal teams and product marketing team members to develop a strategy for product launches and product positioning.
Responsibilities
- Support product launch activities: Before, During, After
- Call/Visit/Source new dealers
- Understand the sales channels and markets and processes for the territory.
- Travel with 3rd party sales Agents and support with POS material
- Arrange product video calls/Visit showrooms and review/support best presentation of products.
- Attend relevant Exhibitions to gain market knowledge
- Social media- work with our social media agent to ensure active product changes are displayed
- create product email updates for dealers/distributors/consumers
- TV/Videos/Adverts- create, edit, support production
- Printed material- create, edit, support production
- Product User Manuals and QS guides – create, edit, support production
- Ensure all websites are proof-read and pages are maintained/accurate
- Manage budget /costings in line with CFO requirements
Qualifications
- Ability to collaborate across teams and work with people of varying backgrounds
- Ability to communicate clearly and effectively, translating marketing vocabulary into language understood across disciplines
- Deep understanding of marketing platforms, including social media
- Analytical and problem-solving skills to evaluate products and market research
- Creative and detail-oriented work habits
- Ability to create a story with the product
- Experience in Healthcare or mobility solutions industry.