CRM Projects

2 days ago


London, United Kingdom Michael Page (UK) Full time

Fantastic opportunity for a Global Head of CRM
To join a global FTSE 250 Consultancy
With HQ in London, they are a global consultancy focusing on business services. With an employee base of over 6000, they specialise in a wide range of consulting services.
Develop, prioritise and execute a commercially focussed CRM Marketing Automation & Lifecycle Roadmap that aligns with the company's goals and objectives for customer engagement throughout onboarding, loyalty, retention, and reactivation.
Lead a dedicated team (made up of direct reports and squads) to work through discovery phases of each agreed Roadmap initiative, defining business case, user experience, core build requirements, assets, proof of concept and testing and global deployment once success has been realised.
Utilise customer data and segmentation techniques to personalise communication and marketing campaigns, ensuring relevance and effectiveness.
Collaborate with cross-functional teams across Marketing, Product (Web & CRM), BI, Data and sales, to ensure a seamless and consistent customer experience across all touchpoints.
Define and monitor key performance metrics related to CRM effectiveness to ensure each element of the CRM Programme is globally consistent and optimised.
Work with the compliance team to ensure compliance with global data and marketing regulations.
5+ years of experience in email marketing and/or CRM campaign implementation and management.
~ Superior project management skills and strategic thinking.

Understanding of marketing automation tools such as Salesforce Marketing and Pardot.
Working experience with Jira or other project management tools.
Working experience with Tableau, Power BI or other reporting tools.
Strong analytical skills and ability to produce reports and provide strategic recommendations motivated by data.
Competitive salary and package.
Flexible working.
Excellent career progression opportunities.


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