Product Marketing Manager

1 month ago

London, United Kingdom NielsenIQ Connect Partner Network Full time

As a Product Marketing Manager, you will work closely with product leadership, commercial, marketing, creative, and communications to drive the go-to-market strategies for products in our NIQ business.

This position plays a significant role in helping successfully launch products by developing clear go-to-market strategies, creating compelling messaging, and supporting the development of impactful content and marketing plans. This is a highly visible role where you will have the opportunity to influence various stakeholders and bring to market NIQ’s major product initiatives.

RESPONSIBILITIES

  • Own and maintain buyer personas and understand the buying and sales process to inform messaging and content
  • Collaborate with key stakeholders to develop product positioning and messaging that articulates a clear value proposition
  • Own messaging, positioning and sales enablement content for a line of innovative products
  • Develop revenue-driving go-to-market plans aligned with sales and product strategies
  • Gather and analyze customer feedback to influence product enhancements and elevate sales enablement.
  • Create and socialize product positioning and sales playbooks that will empower sales teams to effectively compete in the market.
  • Understand competitive differentiation and arm sellers with effective tools to position against the competition
  • Develop content for internal and external use including sales collateral, case studies, FAQs, competitive battlecards, and talking points
  • Develop content and training programs for internal awareness and education
  • Drive product launch plans with stakeholders from product, operations, commercial, and demand generation teams.
  • On an on-going basis, analyze in-market performance data to identify areas of opportunity to increase adoption of our products

A LITTLE BIT ABOUT YOU

You have exceptional communication skills and can translate complex solutions and capabilities into clear messaging that articulates value to our clients. You are self-motivated, hands-on, and willing to work in a fast-paced environment. You have great teaming skills and cultivate relationships inside and outside the organization. You’re able to work independently on agile teams with a tremendous amount of responsibility and open to working in a dynamic environment where new projects pop-up daily. You are excited by generating and adopting new ways of working and you are not afraid of taking risks.

QUALIFICATIONS

  • Bachelor's Degree
  • 3+ years of experience in B2B Product Marketing, Product Management, or Marketing
  • Strong communication, influencing and project management skills
  • Impeccable writing skills and storytelling abilities, simplifying complex information effectively
  • Ability to work collaboratively across many teams to achieve a common goal
  • Experience working with and launching SaaS products (preferred)
  • Understanding of FMCG industry (preferred)

#LI-HL1

Additional Information

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.

NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process.

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