Senior Director, Marketing

1 month ago

London, United Kingdom Coca-Cola Company Full time

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Creative Strategy Director - Nutrition - 9 month fixed term contract - need someone who is available to start immediately

Europe flexible

Mission - Translate brand strategy into memorable end to end experiences that are memorable and drive weekly + consumption.

Responsibilities

  • Lead the creative strategy and development cross marketing sub-functions (including but not limited to Design, Production, Shopper, E2E, Digital, Media) and relentlessly challenge for more innovative brand experiences
  • Translate and amplify the Creative Ideas for global brands into brave and boundless experiences, that drive business results, mobilize the KO (Coca-Cola) system, positions the brand for future growth and excite consumers to build Brand Love (eg brand equity) and Brand Value (e.g. weekly+)
  • Develop core creative Ideas for Regional and Local Brands as Lead Operating Unit (OU), ensuring that all expressions of the brand are consistent with the Brand Essence and Architecture. Shape architecture of local brands and ensure consumer centric transition into scalable platforms and under global brands if required.
  • Build the storytelling of the brand, ensuring consistency and strategic continuity through various forms of content amplified at multiple and diverse connection points, embedding mkt and digital transformation principles and behaviours.
  • Author and align key stakeholders to briefs; leading agency briefings and identifying innovative ways to measure the effectiveness of brand campaigns.
  • Work closely with Human Insights team to help identify and define the killer human insight9() that lead to the most powerful creative strategies and work.
  • Proactively collaborate with the Category team and global creative strategy leads to identify opportunities for brand growth and translate those opportunities into actionable initiatives.
  • Role will require frequent communication and collaboration with OU Category Directors; OU IMX (integrated marketing experience) Sub-function Leads; Global Creative, Other OU Category and OU Other Category Creative Strategists, WPP, Studio X agency partners.

Key Knowledge Requirements

Mastery Of (Required)

  • Creative & Content Strategy
  • Human Insights
  • Brand Architecture & Creative Positioning
  • Campaign Development & Amplification
  • Strong Collaboration/Influencing Skills

Broad Expertise In (Good To Have)

  • Digital / Data-driven creative strategy
  • Brand Growth Strategy
  • Media Strategy And Execution
  • Assets, Influencers And Partnerships
  • Resource Allocation And Budget Management

Qualifications/experience:

  • Significant marketing experience preferably in the field of FMCG
  • Agency Creative or Planning Experience is preferred
  • Deep consumer understanding, with a grounding in insights, trends and analytics
  • Knowledge and experience in digital/data-driven creative strategy & content
  • Ability to lead overall IMX / Comms strategies.
  • Strong communications and creative strategy skills
  • Campaign development and amplification experience
  • Experience with cross-functional, cross-geography agile teams / ways of working

Expected travelling - 20%
Skills: Influencing

#J-18808-Ljbffr

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