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Marketing Manager

4 months ago

Cardiff, United Kingdom Hays Full time

This is a fantastic opportunity to work with an innovative educational provider on a six-month interim basis covering maternity. Reporting to the B2B Head of Marketing, you will be responsible for coordinating and developing lead generation campaigns for UK and International audiences, to promote brand awareness.
You will share responsibility for updating the content of the organisation's website and work to fully optimise the outward-facing content, ensuring that it is aligned to personas and related customer journeys. You will also collaborate with the Head of B2B to deliver the marketing activities associated with international B2B campaigns. Development of content; creation of lead nurturing content including emails, newsletters, case studies, blogs, campaigns and webinars; working collaboratively with other team members to create, share and re-purpose content suitable for our B2B audiences. With 3+ years experience in marketing, digital marketing and/or campaign management, you will be a confident marketer and copywriter with experience of a range of formats to meet a range of well-defined B2B audiences. You will have prior experience of content creation for campaigns, web and social media, and you will have experience of working in a fast-paced marketing environment, able to multitask, whilst being open to changing direction to suit business needs. Familiarity with content management systems (CMS) and customer relationship management (CRM) tools are required for this post. A Marketing Degree, Professional Qualification or equivalent is essential.
This is a 6-month Fixed Term Contract to cover maternity. £33 days including bank holidays (pro rata to term of contract). Flexible / remote working options are available.