Marketing Insights and Analytics Manager
4 days ago
Job Title: Global Market Insights & Analytics Manager - FMCG Brand. Location: London hybrid
Competitive Salary and bonus
Are you passionate about transforming data into actionable insights that drive business success?
As the Global Market Insights & Analytics Manager, you’ll be at the forefront of data-driven decision-making for a global FMCG brand.
This role focuses on implementing and enhancing market intelligence strategies, using analytics to identify growth opportunities, and supporting global and regional leadership with clear, action-oriented insights. You’ll play a key role in elevating data solutions and fostering a data-driven culture within the company.
Drive a unified view of market performance across regions, offering monthly and quarterly insights.
Translate complex data into compelling narratives to support strategic goals.
Collaborate with cross-functional teams to standardize global data assets and solutions.
Develop and advance the company's analytics toolkit, incorporating AI and innovative methodologies.
Champion a data-driven mindset, encouraging knowledge-sharing across teams.
Strengthen partnerships with third-party market intelligence agencies to ensure best-in-class delivery.
5+ years in market research or marketing analytics, particularly within the CPG industry.
~ Proven track record of leveraging data to solve business challenges and inform strategy.
~ Skilled in presenting complex data insights in a clear and impactful way for varied audiences.
~ Advanced Excel and PowerPoint skills; familiarity with tools like PowerBI or Tableau is a plus.
~ Experience with core data sets (NIQ, Kantar, Circana).
Experience with both client-side and agency work is advantageous.
~5+ years of experience in market research and/or marketing analytics, with a strong focus on the FMCG sector
~ Proven track record of developing high impact market intelligence and reporting solutions, preferably multi-country and category, leveraging the latest technologies and data
~ Proven track record of using data and analytics to solve key business challenges and develop/inform business strategy.
~ Able to engage in a consultative manner with stakeholder at all levels when helping solve/manage content deliverables and critical business challenges.
~ Excellent communication and presentation skills, with the ability to translate complex data into clear and concise insights for a non-technical audience.
A background in Advanced Analytics Capabilities, such as Marketing Effectiveness Measurement or Revenue Growth Management.
Additionally, to ensure people with a disability, impairment, mental or physical health conditions can access and progress in employment.
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