Senior Web and Digital Marketing Officer

3 weeks ago

Nuneaton Warwickshire, United Kingdom North Warwickshire & South Leicestershire College Full time

Hours: Full time
Location: Nuneaton campus
Salary: Competitive
Contract: Full time

We have a fantastic opportunity for a Senior Website and Digital Marketing Officer to join our marketing team at NWSLC. You will be responsible for maintaining the current website, whilst project managing the creation and launch of the new website, once launched you will then lead on continuously developing, maintaining, and improving the website going forward. Alongside web you will lead on the delivery of digital marketing campaigns, and conversion develop and drive forward NWSLC web-based content, combine your SEO skills and digital marketing expertise to develop content proactively and creatively in an engaging way for target audiences and channels to increase brand awareness and achieve student recruitment targets.

The Senior Web and Digital Marketing Officer will work with the Head of Marketing & Communications to plan, deliver, and manage the digital marketing strategy to promote the College group and its courses. They will manage all digital platforms (paid, owed, and earned) and work with agencies to ensure the continuous development of our website. The role will work with market leads to deliver digital campaigns to meet recruitment targets set as part of the marketing plan.

We are looking for someone who is proactive, flexible and a hardworking team player who can manage their own workload on a day-to-day basis to successfully meet deadlines. They should have an eye for detail and be good at building strong relationships with colleagues at all levels.

Main Duties and Responsibilities
  • Continuously develop, maintain, and improve website content accuracy.
  • Support the project management of the new website creation and launch.
  • Collaborate with departments to ensure up-to-date and accurate information.
  • Create high-quality creative content for the website.
  • Successfully manage new functionality projects independently, delivering to brief, time, and budget, and carry out user testing where required.
  • Lead the development and implementation of SEO strategies.
  • Champion website accessibility and provide training when required.
  • Generate regular reports using analytics data to monitor user interaction and provide insights.
  • Develop, deliver, and manage paid digital marketing campaigns.
  • Measure and report performance of digital marketing channels and campaigns.
  • Uphold the college’s brand identity across digital channels.
  • Stay updated on digital marketing developments and trends.
  • Support various marketing activities as required.
  • Advocate for equity, diversity, and inclusion in all aspects of work.
Whilst every effort has been made to explain the main duties and responsibilities of the post, each individual task undertaken may not be identified.

NWSLC Way

This role requires you to be an ambassador for the College, following the “NWSLC Way” framework by promoting and adhering to the College values and behaviours. The ‘NWSLC Way’ is to help each other to take pride in what we do and work together to realise our full potential, to nurture an environment of trust, to inspire colleagues to improve and develop, aspire to always deliver a high-quality service and to create an environment of continuous improvement.

All work in the College involves some degree of responsibility for safeguarding children, although the extent of that responsibility will vary according to the nature of the post. The post holder must be aware of the College’s policies which safeguard and promote the welfare of children and adhere to their guidelines. An Enhanced DBS check will be required for all roles at the college.

This job description is current at the date shown, but following consultation with you, may be changed by Management to reflect or anticipate changes in the job which are commensurate with the salary and job title.

Person Specification
  • Literacy and Numeracy qualifications to at least Level 2 or equivalent
  • A graduate level qualification or equivalent
  • Excellent IT skills with experience in project
  • management, content management, and data analysis tools (e.g, Monday. com,
  • Google Tag Manager, Google Analytics, SEMRush, Silktide)
  • Experience in managing and maintaining websites, using content management systems, and leading website development projects
  • Experience in analysing and reporting on online user behaviour using web analytics and other data
  • Strong knowledge of website analytics tools (Analytics, Search Console, and Tag Manager) and ability to extract and report data from different platforms
  • Experience in planning, delivering, and reporting on digital marketing campaigns
  • Familiarity with HTML, Java, website CMS (including WordPress), web design, and UX
  • Experience in managing various social media channels and optimizing content across platforms
  • Experience in managing and reporting on Social Paid / Search and Display campaigns for prospecting and remarketing
  • Experience across the digital marketing landscape including SEO, SEM, analytics, PPC
  • Understanding of web standards, accessibility, and user experience
  • Awareness of best practices in digital and e-marketing, accessibility, and GDPR
  • Willingness to work occasional weekends and evenings
  • Alignment with College ethos and values
  • Understanding of 'safeguarding' and its importance within the college
  • Understanding of Equality and Diversity and its importance at the College.
Where the post holder cannot demonstrate desirable criteria at the point of appointment, it is expected that there will be a willingness to agree a timeframe and work towards achievement of each desirable criteria.

You may have experience in the following: Digital Marketing Manager, Web Content Manager, Website Development Lead, Digital Communications Manager, or Digital Marketing Specialist, etc.

REF-213 349#J-18808-Ljbffr

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