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Digital Marketing Specialist

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Job Description

Join our clients’ dynamic team at a leading PR, communications, and marketing agency committed to delivering impactful messages for businesses. Nestled in a serene rural setting, their offices offer abundant free parking and the delightful company of their office dog. Embrace a balanced work life with 3 days in-office and 2 days remote.

As a Digital Marketing Specialist , you'll lead their digital marketing and paid search services, amplifying client outreach and maximizing ROI. Craft strategies, manage budgets, and ensure seamless client communication while overseeing report production. Thrive in a fast-paced, client-centric environment, seizing opportunities and delivering tangible results.

Responsibilities :

  • Strategize, execute, and monitor client PPC campaigns.
  • Cultivate client relationships through effective communication.
  • Deliver insightful monthly reports and KPI analysis.
  • Develop and manage social media campaigns using cutting-edge techniques.
  • Optimize campaigns leveraging Google Analytics and other tools.
  • Craft compelling ad copy for social and PPC platforms.
  • Analyse campaign performance and collaborate with the team.
  • Innovate new campaign strategies.
  • Coordinate email marketing campaigns.
  • Provide strategic insights at client meetings.
  • Stay abreast of industry trends through continuous research and training.

Requirements :

  • Minimum 4 years' agency experience in paid ads campaigns.
  • Proven track record of campaign success and ROI.
  • Proficiency in Google Ads and social media advertising.
  • Experience in Conversion Rate Optimization (CRO) and ROI tracking.
  • Deep understanding of the paid media landscape.
  • Expertise in Google Ads, Analytics, Tag Manager, and Search Console.
  • Ability to generate detailed PPC plans aligned with client goals.
  • Demonstrated success in delivering ROI across various budgets and PPC account types.

Benefits :

  • 25 days holiday + bank holidays.
  • Pension contributions.
  • Specialized training and development opportunities.
  • Access to industry-leading courses.
  • Room for growth within the organization.
  • Engaging social events.
  • Two mental health days annually + mental health workshop.
  • Healthcare top-up for dental, optical, and therapy treatments.

Ready to Make Your Mark? Apply now to join their dynamic team and advance your career in digital marketing