Marketing Executive Graduate

4 weeks ago


London, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Full time

Marketing Activation Manager
Develop, manage, and execute the marketing plans for key commercial brands across multiple channels, that align with business objectives.
Oversee all aspects of the commercial brands marketing plans including PR, media, digital, in-store and events (where appropriate).
Oversee the design, production and distribution of marketing materials, create compelling content for a variety of platforms.
Spearhead the development of digital marketing, SEO and social media to provide added value to existing customers and acquire new ones.
Be the brand custodian, responsible for the execution of brand identity and brand guidelines of key commercial brands, ensuring a consistent brand tone of voice across marketing campaigns.
Minimum 5 years’ experience in relevant marketing and communications roles.
Drinks/Beverage experience
Demonstratable experience of successfully creating and implementing marketing plans
Digital specialist in delivering engaging online content and managing social media accounts.
On and off trade marketing experience preferred.
Creative thinker with the ability to develop and drive new, innovative ideas for campaigns.
Highly analytical and a commercial thinker, a clear ability to present robust and compelling insight/direction with a strong understanding of profit drivers.
Ability to use and interpret large data sets from key databases: Kantar, Nielsen, Circana, EPOS and other data sources, creating process and reporting output.
EPOS Data – from retailers [e.g., Tesco] or other data companies (SMARTview)
Panel Data – consumer trends on why the consumer is buying the product
Advanced IT and online skills.
Have a strong ability to multi-task – working effectively across a wide range of brands and projects.
Have a passion for brands and the drinks industry



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