Retail Manager, STORE STORE

3 weeks ago


London, United Kingdom PARFUMS CHRISTIAN DIOR Full time

E-Retail Manager
TYPE: Maternity Cover: 1 year contract
Pivotal role supporting the team in building the strategy and driving the growth and acceleration of online sales in the UK market across Dior's online retailers. Primarily responsible for the account management of Dior's E-Retail accounts (John Lewis, The Perfume Shop, The Fragrance Shop & Sephora), this role ensures the timely and on-brand execution of all online activations and new product launches. Building relationships and partnering closely with E-Retail counterparts is critical to negotiating best-in-class trade marketing plans to maximise visibility and traffic during key periods and always-on-top merchandising. Deliver exceptional client service to Dior's E-Retail partners, through clear written and verbal communications, driving the E-Retail strategy and trade plan to deliver strong sales growth.
Manage the day-to-day relationship with select E-Retailers and their digital teams.
Manage and oversee the product launch calendar and project manage the timely delivery of all new product launches, campaigns, and site merchandising assets to each key account.
Plan the strategy per retailer account and key franchises, including sales forecast in collaboration with commercial teams.
Manage the implementation of the E-Retail strategy according to the plan and recommend ongoing optimisations to enhance brand user experience.
Manage and oversee the forecasting and track the timely set-up of planned sample & GWP programmes/initiatives, partnering closely with marketing, allocation teams & the relevant commercial manager to ensure allocations are planned, approved, and shipped according to plan each month.
Prepare weekly, monthly, and year-to-date retailer sales report, analyse performance vs targets, and propose corrective actions. Reconcile overall numbers with NPD panel data to align the view by product and the view by retailer.
Weekly monthly analysis per retailer against targets with proposed corrective actions to achieve goals.
Manage budget for responsible accounts as well as overall total e-retailers.
Minimum 3 years' brand side or commercial experience in Online National Account Management (e-retail) / digital marketing / or previous experience working with UK Retailers
Strong Project Management, organisational and prioritisation skills
Excellent relationship building skills
Experience in briefing, design & copy writing is a plus
Fluent English
Analytical, strategic thinker and creative problem solver


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