Senior Content Lead

2 weeks ago


United Kingdom Shein E-Commerce Co. Ltd. Full time

Come shine at SHEIN and join our growth story
Responsibilities
# Work alongside the Senior Managers within Marketing team with UK and HQ to deliver the consumer PR strategies for SHEIN UK.
# Ensure consistent visibility of SHEIN core categories via organic media and social engagement.
# Lead the strategy for Product//Product curation. Focusing on delivering consistent and strong results both in print and online.
# Identify new opportunities and strengthen SHEIN's relationships locally and nationally, across Editor, Stylist, VIP, influencers, and Creator network.
# Manage day to day activity with PR agency, ensure timely supply of cut out images, gifting, showroom.
# Partner with business divisions when required to provide dual purpose support to the business - driving enhanced brand experience.
# Work alongside the wider SHEIN brand team, supporting them to ensure products and stories are always well represented and in the right publications both in print and online.
# Work alongside with Events team for offline activation.
# Be an expert in the Fashion landscape, and an ambassador for SHEIN internally and externally.

Requirements
# Strong background in consumer PR strategies with a deep understanding of the UK and HQ marketing landscape.
# Skilled in developing and executing content strategies, both in print and online, to maintain consistent visibility of SHEIN core categories.
# Proficient in building and nurturing relationships with various stakeholders, including editors, stylists, VIPs, influencers, and creators.
# Experience in effectively managing PR agency relationships, including coordinating image supply, gifting, and showroom activities.
# Ability to collaborate seamlessly with different business divisions and teams within SHEIN to enhance the brand experience and ensure effective representation in publications.
# In-depth knowledge of the fashion landscape, including trends, competitors, and opportunities, to position SHEIN effectively.
# Excellent written and verbal communication skills to develop and execute PR and communication strategies.
# Proficiency in analysing PR and marketing data, making data-driven decisions to measure strategy effectiveness.

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