Social Media and Influencer Marketing Specialist

3 weeks ago

United Kingdom Airalo Full time

Airalo is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionizes the telecom industry. We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. Position : Full-time / Employee
Location: Remote-first
Benefits: Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits
Airalo is seeking a talented and highly motivated Social Media and Influencer Marketing Specialist to join our European marketing team and grow our UK & Ireland markets.
You will be responsible for guiding the strategy and development of our entire social media ecosystem in your markets and you will develop and execute influencer marketing campaigns to raise brand awareness, drive user engagement and boost conversions.
This role offers an exciting opportunity to work with some of the most influential voices in the travel and tech industry.
Strategy Development and Campaign Planning: Brainstorm, develop and execute end-to-end influencer marketing campaigns aligned with Airalo's goals and target audience.
Partner with relevant UK/Irish influencers, content creators and/or agencies to create authentic and engaging content that showcases Airalo's products.
Social Media Strategy: Develop and execute an effective social media strategy tailored to the UK and Irish markets to increase brand awareness, engagement, and lead generation.
Community Engagement: Monitor and actively engage with the Airalo community on social media platforms, respond to comments, questions, and feedback promptly, and build positive relationships with followers.
Performance Analysis and Reporting: Monitor, analyze performance and prepare reports on the ROI and effectiveness of influencer marketing efforts, including KPIs and metrics
Budget Management: Effectively manage the budget allocated for influencer marketing campaigns, ensuring efficient use of resources.
Ensure that influencer partnerships comply with legal regulations and company policies. Crisis Management: Handle potential social media crises effectively, maintain a positive brand image, and address customer concerns professionally. And ensure compliance with local laws (e.g., copyright and data protection)
Stay Up-to-Date: Stay informed about industry trends, emerging influencers, and new platforms to continuously adapt and enhance Airalo's influencer marketing strategies.
At least 3+ years of experience in a similar role, even better if in the travel industry. Strong experience with social media and influencer marketing is a must
Knowledge of the UK and Ireland markets , fluency in English, impeccable verbal and written communication skills
Extensive experience in brand management, content, social media, influencer and market insight with an in-depth understanding of the social and digital space
Excellent knowledge of Instagram/Facebook, TikTok, Youtube, Twitter, Telegram, Linkedin, Snapchat (and other eventual emerging social media) and abreast of social media best practices, and regional, and global trends
Owning a project that is not strictly part of your job description excites you and you take it as an opportunity to learn something new
Superior internal & external communication & cross-functional stakeholder management skills
Enjoying and excelling at handling multiple projects simultaneously in a matrix & complex environment
Prior experience in the tech, travel, or telecommunications industry
A network of UK/Irish influencers or influencers agencies you already worked with
Certificates and/or courses in digital marketing

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