Marketing Manager

4 weeks ago


United Kingdom Stryker Corporation Full time

Manager, Marketing, H&N/ENT/IVS page is loaded Manager, Marketing, H&N/ENT/IVS
Apply locations Newbury, United Kingdom London, United Kingdom Manchester, England Birmingham, England time type Full time posted on Posted Yesterday job requisition id R510261 Work Flexibility: Remote or Hybrid or Onsite Essential duties & responsibilities:
Developing the Strategy and Marketing Plan

Guides others to deconstruct and extract the strategy from a well-written marketing plan.
Gains organizational alignment to the marketing plan with key stakeholders.
Shares marketing intelligence and information with team
Able to interpret competitive analysis and incorporate into marketing strategy for product or portfolio.
Regional Marketing Insights

Coaches the team to gathers and present relevant customer segmentation and value proposition data.
Influences go-to-market direction based on marketing insights .
R esponds to market dynamics and shifts so as to maintain competitive advantage.
Understands P&L and owns the marketing budget for the region
Challenges teams to employ segmentation methods to improve commercial efficiency.
Coaches teams to use segmentation variables to manage brand equity (when appropriately at a global level).
Mentors team in developing clearly written targeting and positioning statements that align the strategic and executional plans and commercial resources for execution.
Able to mentor team in developing clearly written targeting and positioning statements that align strategic (Marketing & Source of Volume) and executional plan.
Partners with clinical operations to develop a strong clinical evidence generation strategy and key claims
Marketing Objective

Guides teams in allocating resources to change the loyalty mix of the brand
Coaches teams to reallocate marketing resources appropriately given stakeholder power dynamics.
Guides teams in linking the marketing budget to customer acquisition and retention objectives .
earning competitive share to maximize financial results for the product or portfolio.
Guides teams through strategic focus / four quadrant opportunity analysis, including investment tradeoffs and competitive and market implications.
Provides clear, strategic and prioritized direction to the field sales organization through written/verbal communications, presentations at training meetings and informal interactions

Sales Training

~ Coaches junior colleagues in choosing proper delivery methods for complicated training situations.

Able to perform the economic value analysis to identify key drivers to establish pricing strategy, including contract pricing.
Articulates desired communications outcomes consistent with marketing strategy to MarComm team

Marketing Channel

Consults on the benefits, risks and considerations for multiple marketing channels.
Supervises others in their use of data collection, analysis, and reporting tools.
Establishes metrics to determine if marketing objectives have been effective in driving customer engagement.
Leads a team of professionals: develops employees, which includes hiring, communicating company policies, coaching and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures.
Able to routinely make decisions which may affect immediate operation and have a company-wide impact.
Holds team accountable to deliver high quality results with passion, energy, and drive to meet business priorities.
Mentors, develops and influences across the business, intentionally building cross-divisional relationships.
Develops key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders.
Demonstrates financial acumen.
Bachelor’s degree required

8+ years of work experience required
5+ years medical device and marketing experience preferred
Ability to manage multiple projects while delivering on established timelines
Must be able to understand and work within complex interdivisional procedures and policies
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
Must be able to manage time, projects, stress and conflict
Travel Percentage: 30% Similar Jobs (1)
Marketing Manager, OI/ST
locations 5 Locations time type Full time posted on Posted Yesterday #J-18808-Ljbffr



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