Chief Marketing Officer

2 weeks ago

London, United Kingdom TikTok Full time

TikTok is the leading destination for short-form mobile video. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Our platform is built to help imaginations thrive. That's how we drive impact - for ourselves, our company, and the communities we serve.
In this new era where gaming is mainstream entertainment, Gaming companies have an opportunity to reach and engage a broad audience, and creatively engage with communities to drive impact. With the newly formed Global Gaming Business Marketing team, we have the opportunity to showcase how TikTok has become the new Portal to Play. This is an exciting opportunity to be a part of the team that is showcasing how leading publishers can launch games as culturally-relevant entertainment properties and get broader entertainment audiences to discover, play and further engage with their games.
We are seeking a creative and resourceful Global GTM Marketing Manager within this Global Gaming Marketing team, reporting to EMEA GTM Gaming Business Marketing Lead.
As part of the Global Gaming business marketing unit, you will lead and manage local and regional B2B events and marcomms activities related to strengthening our perception and positioning within the industry, collaborating with internal teams and external resources, taking full responsibility and ownership of your projects, executing our global strategy with agility and impact.
The ideal candidate has direct gaming industry experience, understands integrated marketing approaches, is creative yet driven by data, skilled in large-scale project management, works efficiently and understands how to scale impactfully, and has Marketing Communications knowledge to oversee campaigns, synergistic with the overall Global Gaming approach.
from project management, measurements, reaching KPIs, and to production, overseeing the project's content and campaign, collaborating across teams; design, content writers, regional/local GBM and GBS teams and leads, other cross functional partners, vendors, and industry partners.
Develop and execute business marketing events for TikTok Gaming in partnership with the larger GBM team, targeting your market's B2B audiences (advertisers, agencies, industry partners).
- Identify and execute local and regional sponsorship and speaking opportunities.
- Project manage event-related campaigns including but not limited to vendor and freelancer management.
- Provide regular local market marketing learnings and updates that speak to measurable business results tied to the regional and global vision; adapt and pivot as needed based on data-driven learnings.
- Build and lead external relationships with key regional industry associations and communities.
Minimum 4+ years of relevant experience, working in event planning, marcomms.
- Good understanding of the gaming media landscape and the tech industry in the region.
- Self-starter that has the ability to plan and execute industry events and projects from start to finish.
- Experience with both offline and online event formats.
- Ability to work in a fast-paced environment with an open mind attitude, communicating and building relationships across different cultures.
- Full proficiency in English.
- Experience in the digital advertising industry, ideally with experience across different marketing functions.
To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

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