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Senior Design
2 months ago
Senior Manager - Brand Design Location : Swindon or London
The Nationwide brand was very successfully relaunched in October 2023. At the heart of the relaunch was a new brand visual identity fitting for a modern mutual. Twelve months on and we need to protect, extend and augment this brand identity. Nationwide is committed to brand, and our brand’s identity, cut through and use, is fundamental to this.
This is an opportunity for someone highly literate in brand design, but also capable of running a team, collaborating both across the customer function, and through the rest of Nationwide to ensure our brand is nurtured and protected as one of our most priceless assets.
We're looking for a proactive, dynamic individual who has worked in and with brand design; a great communicator who will collaborate cross-function, and across the Society, to uplift brand design across all touch points.
At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.
For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our London or Swindon office. You will be responsible for brand design, overseeing the ongoing evolution of the look and feel of the Nationwide brand. You will be working with our brand and advertising agency, New Commercial Arts.
You will lead a design team, who create assets across a range of marketing and owned channels and crucially, you will work collaboratively with key senior stakeholders across Customer, Brand & Engagement, and the wider business, to embed our brand design vision and principles across every touch point.
You will also be the go-to brand guardian for the organisation including customer and colleague facing teams, offering support and creative solutions to design challenges. Your role will also require management of design quality checking and will ensure that the brand’s rulebooks are kept up to date and implemented across the organisation and by our creative roster.
This role will enable the evolution of effective processes that ensure team standards of production, productivity, quality and design services are met.
You will embed design thinking, experimentation and continuous improvement within the team to ensure design decisions are aligned with our Blueprint and brand objectives, keeping pace with the organisation and the outside world.
This role reports into the Director of Brand, Marketing and Corporate Affairs.
A strong design background - creative, design production or agency experience required
Knowledge of current Adobe Suite applications - InDesign/Photoshop/Illustrator
Collaborative ethos including Senior stakeholder management
Must have a strong knowledge and interest in best in class design
Ability to consult effectively with designers and non-designers on projects
Project management experience
It’s also about being clear, precise, and using language that we and, importantly, our customers and members can understand.
Push for better - This is about aiming high and constantly looking for better in how we work together and serve our customers and members.
A personal pension – if you put in 7% of your salary, we’ll top up by a further 16%
~ Life assurance worth 8x your salary
~ A great selection of additional benefits through our salary sacrifice scheme
~ Access to an annual performance related bonus
~ Access to training to help you develop and progress your career
~30 days holiday, pro rata
~ Nationwide is the world’s largest building society. As a building society, we’re owned by our members – that’s our customers who have their current account, mortgage or savings with us. Please note that should you be successful in securing this role the job title on our internal systems will be Marketing and Corporate Senior Manager.
