Business Development Manager
4 weeks ago
Business Development Manager (On-Trade)
Field Based - North West
Up to £50,000 plus travel allowance and generous bonus
Are you a commercial and customer-focused On-Trade expert with experience securing new business for premium brands across multiple operators and national accounts?
They are looking for a Business Development Manager to work on their premium portfolio and drive engagement in the on-trade and cultivate new business
New Business Development:
Focus on acquiring large premium groups and national accounts.
Targeted approach to securing business within premium pubs, bars, restaurants, and hotels.
Leverage a prospecting database while continuously generating new leads and contacts.
Take a consultative approach to understand customer needs and align with how the company's brands can drive consumer engagement.
Collaborate with internal teams to ensure database alignment and maximize opportunity.
Develop compelling marketing and commercial tenders in partnership with relevant departments.
Maintain regular communication with regional teams, building relationships across various areas and roles.
Onboard and support new accounts.
Network with sales teams to increase awareness of the brand portfolio and uncover new opportunities.
Utilize wholesale data to strengthen and expand brand presence.
Monitor and respond to changes in wholesale order performance.
Account Management (20%)
Manage full account responsibility with guidance from leadership, including budget and discretionary investments.
Ensure effective account management by addressing gaps, driving margin growth, and implementing marketing activations.
Leverage sponsorship events and local partnerships to boost brand visibility and engagement.
Expertise in winning new business
Instinct for growing brands in premium groups and RTM/Wholesale
On-Trade network
If you want to be a part of an exciting, growing business and executing best in class activations with great products, please get in touch today
Call: (phone number removed)
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website.
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